Digital B2B Marketing

MAY 17, 2012

If you talk to a publisher or lead generation firm, it would seem leads have become a commodity. Nearly every B2B publisher offers lead generation under a broader heading of demand generation. Can Lead Generation Be This Easy? How many leads do you need and when do you need them by?

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Digital B2B Marketing

MARCH 1, 2012

B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites. (HIF) It’s dedicated to finding the best freebies on the ‘net.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

JULY 21, 2011

Here are the signs your content marketing may be an illusion, it is really just email marketing: Your “best content&# is content you licensed or purchased, not created. Lead generation is valuable, but content marketing can deliver so much more. Filed under: Content , Demand Generation. Five Signs of Illusion.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

OCTOBER 29, 2013

Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Lead generation. Demand generation marketers will split their answers among the last four choices and brand awareness might become the top priority based on this survey structure. Brand awareness.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

MAY 31, 2012

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. How do you drive sales of your new higher price point and more profitable services to a new business audience?

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

SEPTEMBER 10, 2013

If your goals are broad communication or broad lead generation, lists are likely not your best initial investment. Or let me know if you need help selecting the best path. Lists have two distinct disadvantages versus alternative marketing options: A list constricts your message to a relatively small, discrete audience.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

APRIL 22, 2011

For Northwest gardeners, with our cooler and shorter summers, it is one of the best tasting tomatoes (in my opinion), and you will get more ripe fruit earlier than with varieties like Brandywine. Filed under: Branding , Demand Generation , Social Media.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

JULY 7, 2011

To confidently proceed, they must believe they are making the best decision. Filed under: Branding , Business , Demand Generation , In Theory. I submit as Exhibit A: the numerous regrettable ERP and CRM investments that have been made by large corporations. At its heart, it is an emotional decision.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

FEBRUARY 16, 2012

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The direct outcome of lead generation is new contacts available for sales or marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

MARCH 12, 2013

Sure, it can (and will) accomplish multiple things but it will be best at one, and only one, thing. Increase the number of inbound links. Capture leads. Pick Just One. Every piece of content should have just one primary purpose. Allow it to guide every aspect of the creation and promotion of your content.

Content 100

Content Comparison Trust Marketing Distribution 100

Digital B2B Marketing

NOVEMBER 12, 2013

Over a series of three articles on B2B lead generation, we will look at types of programs or providers, how to measure the success of programs and things you can do to improve the results from your programs. Part 1: Lead Generation Alternatives to a Content Syndication Network. Direct Publisher Buys. Purchased Contacts.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Digital B2B Marketing

JANUARY 10, 2012

Establish a series of welcome emails with your best content. Every email you send should be worth opening and these first emails set the bar for every communication that follows. Keep an audit trail.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

MARCH 15, 2012

Organic Search Engine Optimization Organic search results are the search engine algorithm’s recommendation of the best result for a search. The content may be valuable, but the experience is degraded. It is a valuable recommendation that continues to drive traffic as long as you maintain it.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JANUARY 19, 2012

Example: Included in search results for “best cars” because it was shared by Ford on Google+: Ford.com. Of course Ford Motor Company has shared information about the new Ford vehicles and Ford.com. In this case, Ford doesn’t have the necessary independence to to recommend a vehicle or a review.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

FEBRUARY 16, 2015

Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. million in revenue from a $15,000 lead generation program and another that expected to use content created for help desk administrators in a program to increase visibility with VPs and CIOs.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

DECEMBER 3, 2013

For years paid search has been one of the most cost-effective media channels for B2B lead generation. Instead of continuing to invest in other lead generation programs, marketers put more money into search and expand search programs to include the display network (what used to be called the content network). Overlook Bid Adjustments.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

MAY 9, 2013

Digital Marketer | New Tech Curious | Marketing Best Practices & Trends | IDC CMO Advisory Service | Love Boston sports, good food, & delicious beers. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer. Sam Melnick @SamMelnick. Erin Estep @eeestep. Rick Segal @MrBtoB.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

MARCH 24, 2011

If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. In B2B marketing, media buyers just want to put a lead generation form in front of content. About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. The analyst’s conclusion? Sell Twitter.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

APRIL 6, 2011

The best deep content tends to slow, or even pause, social sharing, but afterwards it normally winds back up. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Your social media program shouldn’t be confined to its own corner, however big the corner is. In fact, you may find it works much better in some of these areas than on its own.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 9, 2011

Today, even the best email marketers get a fraction of the results they would have a decade ago. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 27, 2011

In addition, philanthropic companies are regularly recognized in the media, like the America’s Most Generous Companies in Forbes or the corporate philanthropy awards held each year by the Portland Business Journal. All it takes is one comment exposing selfish motive to undermine your best intentions.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100