Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Campaign generated top-of-funnel inquiries increased by 721% (MetricaB2B). SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. For Demand Generation Marketers. Guide media buyers and demand generation teams towards only the most preferred channels for each audience segment. Surprisingly, only 8.2% For Content Marketers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

NOVEMBER 9, 2015

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. Erika has over 15 years of B2B marketing, public relations and demand generation expertise.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 15, 2016

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

DECEMBER 19, 2018

We come to the table with best practices for demand generation, funnel optimization, and content development, but moving forward without buyer persona insights is a constant uphill battle.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120