ANNUITAS

MAY 24, 2016

In what has become perhaps the most over-promised and most under-delivered demand generation trend in recent years, everyone is throwing around the phrase ‘predictive analytics’ as one of their top B2B sales and marketing priorities, and yet there is no strong evidence anyone is really doing it. What data is predictive?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

ANNUITAS

JULY 19, 2016

But some of the best, most successful marketers I’ve known listened a lot more than they talked. I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. The best news? Not all Demand Generation content is created as equal.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ANNUITAS

FEBRUARY 9, 2016

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

ANNUITAS

MARCH 13, 2014

It is a no-brainer – as marketing automation and demand generation continue to mature, the need for well-rounded and experienced demand generation marketers also increases. Now that real ROI and other KPIs have made marketing more accountable for its contribution to pipeline, the days of purely generating awareness are long past.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

MAY 5, 2015

I found my passion for demand generation and marketing automation platforms (MAP) through a summer internship and you may also find your next new hire the same way. Although it is likely not an exact match, realize these are the foundations of marketing and demand generation. Who to hire and what to look for in an intern?

Marketing Automation Services 100

Marketing Automation Services Demand Generation Agencies Work Management Demand Generation 100

ANNUITAS

MAY 6, 2014

We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g. analytics, social, content marketing) as part of a strong Demand Generation Strategy. Best of all, the employee didn’t have to struggle or do it all on their own, they are guided.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

FEBRUARY 13, 2014

This kind of thinking, the kind that stops to discuss, “are we a sales or marketing led organization” is one of the key reasons why most organizations struggle with demand generation success today. Marketing and sales need to work together to obtain the best information and understand of their buyers to develop true buyer insights.

Demand Generation 100

Demand Generation Demand Generation Planning 100

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

OCTOBER 25, 2016

ANNUITAS: How important is it for sales teams to be involved in the demand generation approach for their organizations? All too often, demand generation is disconnected from the sales conversations that the field and partners are leading every day. ANNUITAS: What do you see for the future of B2B sales?

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

ANNUITAS

AUGUST 6, 2013

Understanding the ins and outs of email deliverability best-practices is an essential part of any Demand Generation Strategy and will soon become another skill set that best-in-class marketers must have. Blog B2B Marketing Demand Generation Strategy Email best practices Email Deliverability'

Deliverability 100

Deliverability Email Marketing Demand Generation Class 100

ANNUITAS

FEBRUARY 23, 2021

When marketing can’t make that transition (or can’t make it fast enough), sales often takes steps to generate demand themselves – distracting from selling and leading to misalignment between the two organizations and confusion around who owns the final number. That may sound daunting, but it’s one of the best investments you can make.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

SEPTEMBER 21, 2018

And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? Marketo’s core business and ‘street cred’ is still B2B today, and features such as Revenue Cycle Modeler are best-in-class for managing complex Lead Management flows through a Demand Process. So where do we net out on this?

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

APRIL 9, 2020

It allows the athlete an opportunity to move in another direction with one foot, while keeping the other (the pivot foot) in contact with the floor in order to determine the best path forward. Read Making the Critical Shift from Tactical Demand Generation to Strategic Demand Marketing to learn more.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

OCTOBER 25, 2016

ANNUITAS: How important is it for sales teams to be involved in the demand generation approach for their organizations? All too often, demand generation is disconnected from the sales conversations that the field and partners are leading every day. ANNUITAS: What do you see for the future of B2B sales?

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

ANNUITAS: How important is it for sales teams to be involved in the demand generation approach for their organizations? All too often, demand generation is disconnected from the sales conversations that the field and partners are leading every day. ANNUITAS: What do you see for the future of B2B sales?

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

AUGUST 13, 2013

Blog B2B Marketing Demand Generation Email best practices Email Deliverability Email sending volumes' According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox!

Deliverability 100

Deliverability Rules B2B Demand Generation 100

ANNUITAS

MAY 19, 2016

This is not a strategy; this is an idea or at best, a suggestion. B2B Content Marketers Do Not Fully Understand Demand Generation. Lead Generation: 79%. While these are all great goals, they are also all a part of Demand Generation. While these are all great goals, they are also all a part of Demand Generation.

Content Marketing 140

Content Marketing Demand Generation Content Cross-Selling 140

ANNUITAS

SEPTEMBER 15, 2015

It may be tempting to send out a campaign as quickly as possible, but unless you are working off of a solid Demand Generation Strategy that is buyer-centric and drives measurable results, you may set yourself up with a disjointed bunch of tactics that alienates your buyer instead of Engages them. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

NOVEMBER 19, 2015

It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. To truly create a perpetual demand generation engine that delivers, you have to master velocity too. The answer? Don’t use one number.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

ANNUITAS

MARCH 26, 2015

It’s not too early to plan for a solid presence at events – remember they are part of your ongoing Demand Generation Strategy, not a one-off event or campaign. However, most marketers treat events as one-off, ad-hoc events, rather than viewed within the context of a holistic Demand Generation Strategy. four years in a row.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

ANNUITAS

AUGUST 26, 2014

According to a recent post via Content Marketing Institute, Take Your Event Beyond the Venue: 4 Content Marketing Ideas , 70 percent of marketers rated in-person events more effective than nine other tactics for generating demand….four The best advice I can give is to plan backwards once you have decided on your event schedule.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Demand 100

ANNUITAS

JANUARY 8, 2015

Your marketing automation journey can be broken down into these four areas: Evaluation and selection, Demand Generation Strategy , Optimization, and Implementation of the system. What is your Demand Generation Strategy? Knowing your Demand Generation Strategy will help you to plan for the road ahead. Integration with your CRM.

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

ANNUITAS

JUNE 18, 2015

It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. To truly create a perpetual demand generation engine that delivers, you have to master velocity too. The answer? Don’t use one number.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

ANNUITAS

APRIL 30, 2015

According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 60% of marketers reported that they deploy 15 plus demand generation campaigns per year. This is why “machine,” “factories,” “transformation” and “orchestration” were buzzwords describing demand generation this year at #MME15.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

ANNUITAS

AUGUST 19, 2020

Action : Sarah searches “how to generate sales leads” and finds an eBook to download. In order to arrive at a best-in-class customer experience, you’ll need to gain visibility into all the relevant touchpoints each stakeholder has in the customer journey. Next Generation Growth Marketing: The Evolution Towards Strategic Demand.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

AUGUST 27, 2015

The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% Each year, more and more spend is going to content, yet each year, only a small minority of B2B organizations say they are having success or can accurately measure the value of their content marketing or demand generation spend.

Top of Funnel 100

Top of Funnel Relevance Lead Ranking Lead Scoring 100

ANNUITAS

JANUARY 7, 2016

I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. What are the best ways to build a power team? Strategy is Key – Without a solid Demand Generation Strategy, no marketing team in the world can be successful.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

ANNUITAS

MARCH 10, 2016

However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth. Companies surveyed all agree that the effort of deployment is difficult at best.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

FEBRUARY 11, 2016

After the presentation I discussed with a team member what we could take from our current Demand Generation Programs and transition into the new Program Canvas. What is the best way for your team to utilize this new technology? Let us know and share some of your best-practices. Keep innovating, always.

Eloqua 100

Eloqua Demand Generation Marketing Automation Services Lead Ranking 100

ANNUITAS

AUGUST 28, 2014

However, less than 10% are using social media in their Demand Generation efforts. I believe the reason is that they are using social media quite tactically and not as one channel in an otherwise sophisticated, strategic, perpetual Demand Generation Program. Why are organizations not using social media in a more sophisticated fashion?

Social Media 100

Social Media Webinar Metrics Media Marketing & Strategy 100

ANNUITAS

JANUARY 20, 2015

Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You Mind the Mid-Funnel Gap.

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

ANNUITAS

FEBRUARY 23, 2016

The session was jam-packed with some of the best advice I have heard at an event in the past year. This was the best news by far as I have my own “reference library” filled with my favorite content and essential resources that I use constantly while I work. Then, make sure your content delivers the best answer and be specific.

Demand Generation 100

Demand Generation SEO Optimization Tagging 100

ANNUITAS

NOVEMBER 12, 2015

The best marketers understand that pipeline generation and revenue are more important than lead volume, but volume still plays a role regardless to how success is measured. Demand generation has long been focused on that lead volume number, with lead scoring acting as a governor to regulate the flow of leads to sales.

Account Based Marketing 120

Account Based Marketing Lead Ranking Demand Generation Marketing Qualified Leads 120