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SEPTEMBER 25, 2023

Sales and Marketing Best Practices: Why Work Together? And the teams themselves will have a more difficult time meeting their goals and doing their best work. Marketing teams usually include: Demand generation marketers who are responsible for generating and nurturing new leads.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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NOVEMBER 7, 2023

Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. Publishing a piece of content and then doing so little with it afterward means you’re missing out on most of the traffic and conversions it could generate. Lots of time.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

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FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). 5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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OCTOBER 6, 2023

Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). 10 Best SMS Marketing Examples To Inspire Your Text Message Campaigns Ubiquity Nearly everyone on the planet with a mobile phone has SMS capability.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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SEPTEMBER 24, 2023

Page title: Don’t Make SEO the Reason for Your Content Marketing Meta Description: SEO isn’t the best grounding for a new content marketing program. It generates real-time reports that detail each page’s SEO performance, along with recommendations on how to improve it. We love this example from the Content Marketing Institute.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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JULY 12, 2018

The questions are when – and how – to best gate content. Forget the arguments about whether or not to gate content. The answers lie along the customer journey.

Content 106

Content Best Practices Lead Generation Demand 106

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DECEMBER 8, 2023

From ebook PDFs to logos, icons, and even stock images, one of the best ways to ensure a smooth migration to your new marketing automation platform is to make sure you inventory and organize all of it. For example, most marketers ( 61% ) identify lead generation as a top goal. Gather media assets and images.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228