Contently

JANUARY 19, 2018

It added another dimension to my theory about good writing. The best kids books also fit into the top-right quadrant of the diagram. Books that are easy to read while helping kids learn are extraordinarily satisfying. It’s like beating a tricky level on a video game on the first try. So what makes the difference?

Viral Marketing 167

Viral Marketing Video Marketing Studies Design 167

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Attaching your brand to a pop culture topic leads to short-term results at best, as your message gets lost in the thousands of other tweets on the subject. Just look at Minecraft.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Convince & Convert

FEBRUARY 8, 2017

While money is rarely talked about socially, it is one of the main psychological factors that drives us , motivates us, and makes us do the best we can for our brand. Businesses who put a human face to their brand are the ones doing the best on social media. This is an idea from the Cognitive Consistency Theory.

Social Media 147

Social Media Media Trust Marketing Trigger Marketing 147

Seismic

JANUARY 30, 2023

Competition motivates sales teams “You play to win the game.” And features like content analytics capabilities empower individual sellers and sales organizations to understand what content most resonates with sellers and identify new best practices and workflows to drive consistent revenue growth. Never stop growing.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. Undoubtedly the best way to approach influencer marketing is to actually use both options. And if they can really help you achieve your KPIs.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Animalz blog

MAY 15, 2023

Wordtune helps you spice up existing content in seconds flat. Take note of any areas in which it may help free up your team to work on high-level tasks. Sharing who your audience is and the desired outcome of the content can also be helpful. Experiment to find your best mix. Do you need personalized ABM campaigns?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Done the right way, commissions can be a powerful incentive to give your best and go beyond your comfort zone. In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. While Lookalike Audiences are ideal for marketers that have run ads successfully in the past, they’re fair game for first-timers as well. Doing so is in the best interest of the platform, after all. The result? What makes Lookalike Audiences so special?

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. You'll see successful forecasting in action through real-life use cases and best practices. SEOmonitor's Product specialists will be there to help you in crafting the best pitch possible.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Hubspot

JANUARY 22, 2019

When Liam Harwood , a Software Engineer at HubSpot, was in elementary school, he loved playing video games. As a 10 year-old, Liam would spend hours hunkered over an old computer in his basement, coding simple games in QBASIC or Quick Beginner's All Purpose Symbolic Instruction Code. Now -- who says video games just rot your brain?

Hubspot 90

Hubspot Software Best Practices Video Marketing 90

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. 10 Best Social Media Marketing Books to Read in 2020. Platforms, Strategies, Tools, Benefits and Best Practices. This book helps you learn exactly how to do that. Easy grammar and usage rules.

Social Media 135

Social Media Social Marketing Media Planning 135

ClearVoice

FEBRUARY 13, 2020

In part four, we provide a game plan to help freelancers stay relevant as the gig economy pool expands. Here’s your game plan. More efficiency, and in theory, more successful projects. Companies will expect freelancers to bring their best and that best will be to incorporate the latest technologies.

Relevance 110

Relevance Click Rate Planning Tagging 110

Oktopost

MARCH 7, 2022

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Not only does this help you understand what you’re doing well and where you need improvement, it shows you what your customers and your prospects are looking for. Why Social Listening is Important. Social listening.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. So, how can you communicate with your customers in a way that’s helpful to them? However, they might still be waiting for the best offer to make the purchase. The Five Stages of Customer Awareness. Most Aware.

SMS 98

SMS Buy Process Paid Search Agency 98

ClearVoice

MAY 4, 2021

Finding champions with the right audience, like influencers, journalists, and other game-changers. Though, in theory, it’s beneficial to brands, it should come with a few precautions, urges Christopher Tompkins, the CEO and the head strategist for The Go! Sticky ideas are generally simple, unexpected, credible, and impactful.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. But it’s not what social media does best. We believe that tending to the garden that helped create us is a better use of our time and money than erecting billboards around it.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

KoMarketing Associates

MARCH 8, 2016

But, now that we have those channels in our sites, we are staring to shed those ‘campaign-centric’ measures that are really best suited to aid in the optimization of engagements, but are not well suited to actually measure impact in the terms of the business.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Bannerflow

FEBRUARY 3, 2023

But SVOD isn’t just reserved for the kings of video streaming; it can be leveraged successfully by smaller businesses thanks to a theory known as the membership economy. The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. This ultimately helps provide a stronger ROI.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Litmus

SEPTEMBER 7, 2021

This is particularly helpful for marketers who lack good first-party data or have difficulties integrating and matching third-party data. Today, modern, innovative marketers are leading the charge in evaluating a potential long-term relationship with AI to empower their businesses to be more competitive and boost performance.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Engagio

APRIL 25, 2018

Marketing Summit is next week, and 6,000 fearless marketers will descend on San Francisco for three full days of thought leadership, marketing best practices, and networking opportunities. Additionally, learn from the best! Big conferences can be overwhelming, so I hope these tips help! Marvel Marketers’ Adoption Path.

Account Based Marketing 88

Account Based Marketing ABM B2B Thought Leadership Advertising Agencies 88

Buffer

APRIL 21, 2022

In theory, this was the perfect platform for an introvert like me. Best of all, I was listening to all of these conversations that would be perfect for getting the word out about Dreami: women in tech opening up about how they feel unsupported and don’t know where to look for help. Who was I to say I had a solution?

Business 93

Business Work Management Fulfillment Startups 93

Vidyard

DECEMBER 13, 2019

They have the equipment, the experience, and the access to niche professionals to help you with things like special effects, animation, and cinematography. It can also be helpful to provide the production company with examples of videos that you like. As a client, the best thing you can do is be responsive. See it in Action.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. What is the right communication channel? Targeted Ads.

Conversion 120

Conversion Tagging Case Study Case Studies 120

Biznology

SEPTEMBER 14, 2017

Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.” But I never feel like the forced-march approach is conducive to my best work. Creatives are forced to game the system by sizing their stories very large in case they get stuck. Creativity cannot be time boxed.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Adobe Experience Cloud Blog

AUGUST 7, 2018

It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?”. Search data can be one of the best tools in a marketer’s tool belt, and like they always say, “waste not, want not.”

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Hubspot

SEPTEMBER 17, 2020

If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”. If you’re using Google, your query looks something like this: “ Best form builder ”. Best fitness tracker”. Best business scanner app”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Atomic Reach

FEBRUARY 23, 2023

Too often, evaluating influencers and campaigns is reduced to a guessing game, with little understanding of what content actually drives an ideal outcome. Of course, while the best conventional influencer marketing programs offer high levels of authenticity, they often come with expensive content creation costs.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

ConvertKit

DECEMBER 28, 2021

Sometimes the best method for creative success is to hit refresh with a brand new perspective. It’s all about viewing it as more of a game. Constraints help you get past that blank canvas. One study from Italy tested out this theory of scientific thinking on business leaders. It’s time to think like a scientist.

Creativity 81

Creativity Youtube Paper Video Marketing 81

SmartBug Media

JULY 10, 2020

Help them work smarter, not harder! This is where choosing the best sales enablement tools becomes critical. Here are some of the tools they recommend: The Best Sales Enablement Tools, According to the Experts. The ‘jobs to be done’ framework is a game changer for sales enablement teams. Lead Qualification Matrix.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. E = Excel: Do your best, think your Ikigai. Those who can delight can be game changers.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Differentiation 94

Differentiation Social Media Media Aggregators 94

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Contently

JUNE 21, 2016

“This transparency helps partners decide where to scale up their investment to best hit their brand goals,” Reddy told me in an email. In recent months, several people in the marketing industry have floated an intriguing theory to me: Facebook didn’t just introduce this tag for transparency and the good of the people.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Magisto

MARCH 19, 2020

Social distancing may not be the most fun, but FaceTime can help us get through it – together. FaceTime and play a board game together! Create a video to share the best ways to support local businesses in your community. Create a video of your Top 10 favorite board games. Binge-watch a show together. Share Music.

Video Marketing 98

Video Marketing Communities Youtube Class 98

Sprout Social

APRIL 15, 2019

In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. Demographics: additional details such as education level or relationship status can help you target specific social media personas that resemble your real-life customers. Custom Audiences.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. The end game of all that is personalization. That’s the theory, anyway. To be sure, it is complicated. Risks of personalization.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. To help you do that, let's look at seven pointers to help you tweak your marketing and communication strategy during a crisis. It helps to work with a PR agency in case the in-house personnel doesn't have this kind of experience.

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128