best Forrester Related Topics 
Industrial Marketing Today
DECEMBER 7, 2010
Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Lead nurturing and its best practices is a vast subject.
Industrial Marketing Today
AUGUST 3, 2010
Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.
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Industrial Marketing Today
JUNE 19, 2010
The chart below from a research study done by Forrester illustrates this point very clearly. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. And they use different sources to get their information.
Industrial Marketing Today
MAY 14, 2010
The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Do you have any strategies for this? Try polls and surveys to gather data.
Industrial Marketing Today
NOVEMBER 1, 2010
Took a leap of faith by investing $70,000 in hiring Forrester to thoroughly research their target audience; implemented every single recommendation for building a community around the audience. Exhibit #2: Indium Corporation Blogs. Tactics: Their mantra — Learn, Laugh, Share and Connect. Results: 2.7 times increase in conversion; 5.3
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