ViewPoint

JUNE 29, 2017

Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact. Are sales and marketing aligned on what they’re telling the market, and the best ways to reach out, or are efforts mismatched? K now your audience. Testing’s a must.

PointClear 204

PointClear Sales Qualified Leads Forecasting Paper 204

ViewPoint

MAY 23, 2017

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Best case a stack of leads (virtual or otherwise) is rifled through, a few leads are cherry-picked out – and other leads are left to go into the black hole frequently called CRM.

Sales Qualified Leads 192

Sales Qualified Leads Lead Ranking Top of Funnel Work Management 192

ViewPoint

FEBRUARY 23, 2018

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. They won’t get followed up. Since 1997, we’ve had 3.6

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

APRIL 19, 2017

As a sales acceleration specialist he helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design. “No No one defaults to prospecting.”. How could we fix it?

Conference 149

Conference PointClear Cold Calling Work Management 149

ViewPoint

DECEMBER 9, 2010

Best-of-class prospect development—and its focus on fewer, higher qualified sales leads—fills forecasts with sales-ready buyers and helps marketing and sales resources operate more efficiently. This also renews the value of lead generation programs, since reps start receiving leads they can actually use.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

MAY 1, 2013

Increased Pipeline Integrity Integrated performance reporting increases the integrity of your sales pipeline, and will help you deliver the right leads to your sales team. This will deliver insight on the trends in your pipeline and more accurately identify upward or downward forecasts.

Efficiency 120

Efficiency Analytics Work Management Marketing Management 120

ViewPoint

JULY 16, 2013

Despite their best intentions, many B2B companies are not able to generate the frequent high-quality content necessary to fuel an inbound marketing lead generation program. Adding outbound prospect development to your lead generation mix allows you to aggressively and actively beat your lead generation and sales forecasts.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120