Lake One

OCTOBER 19, 2023

To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. It works best when employees go beyond simply following instructions or sharing pre-written posts. B2B social media strategy is all about standing out.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

KoMarketing Associates

APRIL 30, 2019

Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick. LinkedIn will allow you to see details about your target companies or industries.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

FunnelEnvy

MARCH 18, 2024

You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. Both teams can utilize the same buyer personas, ensuring everyone is on the same page about who you’re trying to reach, their needs, and what messaging will resonate best.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. However, what is best for your business depends on your goals.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Brandpoint

JANUARY 29, 2020

My tip would be to start small by identifying one key question that you want to answer with social data and pick one metric that is best tied to the question. Our job is to determine where social media marketing efforts are best utilized within that customer journey and identify the metrics that best align with those objectives.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. This is an important factor in deciding which platform(s) is the best fit for your affiliate marketing efforts, as different platforms offer different ways to share content and reach customers.

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

Pam Didner

AUGUST 16, 2020

A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand. A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand. That’s the best way to learn. That’s on the sales front. I am ready!

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

KoMarketing Associates

JANUARY 29, 2019

For example, you may have a number of “best practice” and “challenges” articles and blog posts on your site that relate to a specific theme or industry – bundle the ideas from these into the script for a webinar, or use it to create an in-depth whitepaper. Final Thoughts.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Circle Studio

NOVEMBER 23, 2021

In today’s shifting, cluttered and unpredictable marketing landscape, leaders across every industry are trying to determine the best path for growth. Core Web Vitals are now used as a ranking signal meaning websites that fail to apply best practices will be given a lower ranking score. An Elevation of Strategy. Zero-click search.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Sprout Social

MARCH 30, 2021

WTDY-FM) Philadelphia has continued using the methodology for more contests to crown Album of the Year, Best Music Video and more. The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Sprout Social

MARCH 7, 2022

Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. LinkedIn Brand Lift Tests. LinkedIn Brand Lift Surveys help marketers measure several brand awareness metrics as they run ads on the platform. Twitter Brand Surveys. Sometimes, they’re driving the fun themselves.

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

ClickZ

JANUARY 6, 2022

To support those scaling efforts and accelerate the mission for excellence globally, you will also need to think about upskilling programs supported by playbooks, toolkits, community, and horizontal best practice exchange. It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. On LinkedIn alone, 35.5 What power! Power innovation for product and R&D teams.

Tools 93

Tools Work Management Marketing Management Business 93

Webbiquity

APRIL 4, 2016

Influencers then become your best source for new industry keywords. These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case. These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Content Marketing Institute

DECEMBER 17, 2018

When brainstorming about the best ways to connect with their target audience, we start with what individuals in that group have in common, and then explore the nuances that give them different perspectives. Start a focus group. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client).

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. Group Statistics.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Convince & Convert

AUGUST 27, 2015

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups. Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. Talking to your customers and target audience members – and talking to them a lot – is probably the best way to know what they like and dislike. Well, there’s no shortage of industry groups around.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

ConvertKit

APRIL 17, 2019

Our audience research will help give us more context and clarity around each of these areas, but how do you know what format is best for asking these questions? If you want to understand your audience on a deeper level, a poll may not be your best fit. Interviews or focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

Our audience research will help give us more context and clarity around each of these areas, but how do you know what format is best for asking these questions? If you want to understand your audience on a deeper level, a poll may not be your best fit. Interviews or focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Sprout Social

DECEMBER 9, 2020

Take action: To get started, agencies need to identify the capabilities they do best and drive the highest margins. By doubling down on what they do best, agencies are setting themselves up for success by delivering on their client’s expectations. Because that is what we do best. Solid results = happy clients.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

Marketing Insider Group

FEBRUARY 21, 2013

I invite you to connect with Liz on Facebook or LinkedIn. It’s now being used to describe “proven approaches,” “best practice,” “how to” guides and is commonly considered to be synonymous with content marketing, which it isn’t. And Alan See reiterated that the customer and the content is king.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Content Standard

JULY 24, 2018

And the best way to get those insights is to listen— really listen—to what’s happening around you. Setting up a Google Alert for keywords is a good place to start, as is regularly checking competitor blog comments, LinkedIn groups, and forums. Focus Groups. Image attribution: Kevin Grieve.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Marketing Insider Group

APRIL 21, 2011

Marketing and PR should continue to take a leadership role in social media by defining how to best orchestrate social media strategy with sales, customer service, support, and other customer-focused groups across our companies. Develop a crisis plan. This is really where PR can take the lead.

PR 100

PR Social Media Social Marketing Planning 100

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Marketers can be overly swayed by hype and the latest “shiny new object.”

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Launch Marketing

APRIL 26, 2019

We sat down with Launch Marketing’s executive team (Christa Tuttle – CEO, Shawna Boyce – Executive Director, Jeff Raymond – Executive Director) for their insights into best practices to qualify a market need for new products or services. What are some best practices for evaluating demand or need for a new product or service?

Work Management 48

Work Management Marketing Management Demand Product 48

EveryoneSocial

FEBRUARY 10, 2020

But there are many organizations who still miss the mark and ignore some of the best types of marketing communications. The below are areas I feel are critical for your company to focus on in this new decade. Tons of options like focus groups, surveys to customers or to target audiences, online research, etc.

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69

Oktopost

OCTOBER 28, 2019

In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. We do not recommend the approach of just putting yourself out there and hoping for the best. Search for groups related to your industry and area of expertise, then join them.

Personalization 69

Personalization Ad Building Tips Brand Identity 69

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on LinkedIn. How did we do this before? Social media makes marketing more fun.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Launch Marketing

JULY 3, 2018

Have discussions with focus groups, use open-ended questions and tune in to research and unsolicited feedback to uncover the details of their pain points and determine if they are major issues or minor inconveniences. What are your audience’s pain points? What do your customers need to hear to get their attention and build their trust?

Product 72

Product Webinar Metrics Buyer Personas Adwords 72

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” But it’s also affecting other areas.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Contently

JUNE 13, 2016

At best, the tool adds important context and analysis to news. At best, the tool adds important context and analysis to news. Brands don’t exactly love negative feedback unless it’s in a stale environment like a focus group, which is why most native ad campaigns don’t offer commenting options.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

EveryoneSocial

DECEMBER 26, 2018

One of the best ways for brands to become more human is to tap into the power of their employees. Do an audit via a non-intrusive survey or focus group. Set Up a company employee focused hashtag that employees can use to connect with one another via platforms such as Twitter, LinkedIn, and Facebook that utilize hashtags.

Social Media 63

Social Media Brand Identity Branding Media 63

Optinmonster

FEBRUARY 21, 2023

Are you looking for lead segmentation best practices to make your marketing campaigns more effective? In this article, we’ll go over some of the basics of lead segmentation and some best practices to help you get started right. But they will respond best to different messages. This makes them more likely to convert.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Content Standard

FEBRUARY 15, 2019

What’s the first thing we all say about the best content strategies? Robust personas can help marketers to determine the type of content to produce, the best topics to focus on, the right tone and style to reach those buyers, and how to best deliver content to get their attention. They have audience at the center.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67