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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets. Revenue, however, is not the only benefit.

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Eight Vital Tips To Grow Your Private Practice

Webbiquity

Focus on your specialty, and you can bring in new clients that need that specific help. In time, you can bring in more professionals who specialize in other areas, helping you fuel your growth. Presumably you’d have already taken that into account and gone with the best premises you could afford when you first started off.

Practices 143
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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Start with a goal in mind.

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

Keep It Simple: B2B Lead Generation Form Design and Fields Website forms should complement your web pages. A delicate balance must be struck between having enough fields to effectively qualify leads and deter time-wasters and not having so many fields that your ideal customer is put off altogether.

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce Marketing Cloud

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Let’s dig into each of these best practices for upselling and cross-selling in field service. However, it’s not as simple as asking your field service team to sell at appointments.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

Advanced tips don’t just help you research. First, you can use Google’s Advanced Search page , which provides fields for these options and more. Advanced Google search techniques help you explore new subjects or find a fresh spin on a topic. This feature can also help you uncover competitors and potential partners.