LeadSloth

OCTOBER 26, 2010

As such there are a variety of best practices to be followed in order to maximize the use of these systems. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. For instance, is it about thought leadership or feature comparisons?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. But some advanced features make the integration really shine. For example, many CRM systems have a ‘campaign’ feature to measure campaign effectiveness. That brings up a range of questions: What does CRM integration mean?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

AUGUST 26, 2010

Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social. Sales works with a CRM system, so integrating with the CRM system’s social features is a smart idea.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua.

Lead Management 100

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LeadSloth

JANUARY 14, 2010

Lead Management Features. Demand Generation Best Practices. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Are You Ready for Marketing Automation? Not Ready for Marketing Automation.

Marketing Automation 100

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LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

If you’re a mid-size company, search Engine Optimization and Social Media are really the key features that you’ll use HubSpot for. However, it’s a fully integrated solution with unique end-to-end reporting features: you won’t get this level of integration when using a combination of stand-alone tools.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100