Customer Experience Matrix

SEPTEMBER 18, 2023

The survey does show that budget pressures are changing martech selection methods: more are selecting on cost (up from 43% to 54% for operating cost and 42% to 51% for initial cost), while selection on feature sophistication and breadth have fallen the most (26% to 15% and 41% to 24%). When is self-service useful and when is it over-used?

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Customer Experience Matrix

AUGUST 27, 2020

Again, security features may be limited to checking that rules are followed or include running the processes themselves. Security features in the privacy system are likely to work with corporate security systems in at least some areas, such as user access management. Bear in mind that one system need not provide all these functions.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

MARCH 9, 2020

But it always seems best to get information from people who live in the region. Unlike other markets, the French vendors generally started as Data Management Platforms (DMPs) although they took a broad approach that included some CDP features from the start.

Work Management 177

Work Management Marketing Management Vendors Paid Search Agency 177

Customer Experience Matrix

OCTOBER 29, 2017

Given the breadth of Flytxt’s features, you might expect the individual features to be relatively shallow. The roadmap is also impressive, including automated segment discovery and autonomous agents to find next best actions. So it could probably pass as a CDP for most purposes. The system has advanced capabilities throughout.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

FEBRUARY 19, 2018

Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree. Next best action and bidding models. The estimates are used to find the optimal budget allocation across all channels, a.k.a. the marketing mix.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

NOVEMBER 14, 2016

Many were features that already exist in other mid-tier systems, including branching visual workflows, sessions within Web analytics reports, parent/child relationships among business records, and detailed control over user permissions. HubSpot’s tool helps marketers find the best topics to try to dominate with their content.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

SEPTEMBER 7, 2016

This freed developers to create specialized features without building a complete infrastructure. that may not have the best features for any particular function but offer a broad range of capabilities. The equally inevitable answer is to buy fewer systems by finding systems that do more things.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

SEPTEMBER 6, 2018

MDM and (some) CDP systems also create a “golden record” containing the business’s best guess at customer attributes such as name and address. You could argue that this is a bit of a bait-and-switch: the CDP-like features in these suites are not part of their MDM products. That’s the “master” part of MDM.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

JUNE 4, 2014

The underlying logic runs along the lines that all major marketing automation systems have similar features, and certainly they share a core set that is more than adequate for most marketing organizations. But the lesson isn’t just that features matter. So failure is the result of poor implementation, not choosing the wrong tools.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

SEPTEMBER 6, 2020

Martech Best Practices Matter We identified the top 20% of respondents as leaders, based on outcomes including over-all martech satisfaction, customer data unification, advanced privacy practices, and CDP deployment. You can (and should) download the full report , so I won’t go through all the details. But here are three major findings.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Customer Experience Matrix

FEBRUARY 2, 2017

Another important feature is that AdVantage flows work with metadata, meaning they are not mapped directly to the underlying data stores. It also has strong features for unifying anonymous inputs, which it supplements with device matching services such as Tapad and Oracle Crosswise.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

JULY 15, 2013

On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software. So it''s best to treat Vocus Marketing Suite as a class unto itself. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

DECEMBER 6, 2017

The main message was that strategic planning is about choosing among different strategies to find the one that best matches available resources. As you can tell from the description, the action cards are the central feature of the game. They would then decide which strategy best fit the available cards and resources.

Resources 136

Resources Class Course Conference 136

Customer Experience Matrix

MAY 8, 2018

The best example is Google’s proposed consent tool for publishers , which limits consent to no more than twelve data partners. Nor will the limited geographic reach of GDPR blunt its impact: it looks like most U.S. This would inevitably lead to smaller firms being excluded from data acquisition.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Customer Experience Matrix

JUNE 13, 2016

Those features are immensely appealing and become even more important in the world of Account Based Marketing, where knowing who to reach at your target customers is everything. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

MAY 20, 2013

Silverpop’s new features load customer behaviors from all sources into a central database, match identities to create a unified customer view, and make the resulting information available for real-time, automated interactions across all channels.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 17, 2016

For this one, I finally got around to listing the specific features that ABM requires that are not part of standard marketing automation. This may not sound very significant but many marketing automation databases didn’t even have a distinct account object until recently, making account-based analysis difficult and unreliable at best.

Account Based Marketing 149

Account Based Marketing Conference ABM Funnel Advertising 149

Customer Experience Matrix

NOVEMBER 24, 2016

Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. Obviously the system has been updated many times since then but its core approach to optimizing real-time decisions across all channels has stayed remarkably constant.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 18, 2012

The reason is that post-sales interactions are increasingly automated and marketers have the best tools to manage automated interactions effectively. I therefore expect marketing automation vendors to instead shift toward features for acquisition marketers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

NOVEMBER 17, 2011

I wrote yesterday about building a requirements document to define the features you'll look for. Training and support: will the vendor help you to try existing features and proactively train you when they add something new? A vendor who specializes in your industry is more likely to add specialized features your industry needs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

MAY 12, 2015

The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot. The second key feature makes it easy for sales people to use content created by the central marketing team by automatically inserting tags such as the salesperson’s name and contact information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

JANUARY 22, 2014

Before jumping into the new systems, it helps to define a set of standard features to measure them against. Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 13, 2012

Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself. I chalk this up to their heritage as a content management vendor. On the other hand, SiteCore makes very powerful use of its close control over content.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 14, 2014

Today he wrote blog post about the latest entrants into the marketing platform derby, Abobe and IBM , which prompted a comment from me since I’ve been thinking about the need to define the features of a good platform system. I still think that’s the best approach although the details of how to make it happen are far from clear.

Rules 120

Rules Work Management Marketing Management API 120

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. One problem with writing about a system like Venntive is evaluating its huge number of features. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

AUGUST 23, 2012

I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. SalesFusion appears here as it did in the micro- and large-business charts: what can I say, they have rich features at a good price. Today I’ll present the third and (mercifully?)

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

APRIL 24, 2014

This limited scope is intentional: the company is moving towards more frequent, smaller releases to reduce the impact of change on existing users and to field new features sooner. This mutual support among product, service, and partner programs may be the best evidence of how well InfusionSoft is executing its core strategies.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management API 120

Customer Experience Matrix

NOVEMBER 27, 2013

The other key feature is that CDPs are designed to be run by marketers, not IT staff, even though IT will usually play a role in connecting to company-managed data sources. Aginity also provides some analytical and customer management features of its own.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

APRIL 29, 2009

This will be feature myself, Sales 2.0 White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. Best practices that were valid just a few years ago are now obsolete. Tags: david raab whitepaper demand generation marketing automation david raab webinar lead management sales best practices.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 31, 2013

Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features. Other features of the system are more typical of dedicated interaction managers: - eligibility rules for each offer. offer arbitration (i.e.,

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

APRIL 2, 2015

. - A panel of venture capitalists where at least one member argued that marketing technology is the one sector where best of breed systems can outcompete integrated suites, because the small performance advantage of best of breed systems translates into large financial value. But that leaves a lot of questions unanswered.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 14, 2017

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. This is a pretty mature set of features, especially for such a young system.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

APRIL 13, 2016

The key feature of these systems is they select customer treatments based on movement through a journey map. Journey optimization engines also provide at least some tools to analyze customer journeys and choose the best customer treatments. All told, this is an exceptionally broad set of data management features.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MARCH 6, 2016

These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. That's clever but a very low grade of AI at best. Machine intelligence would play a key role at every step of this evolution.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

OCTOBER 19, 2010

This leaves unique features as the only viable strategy for a new firm.* Alsa has some other unusual features. At best, superior support could built Alsa a small but loyal customer base. I wish Alsa nothing but the best and will be interested to see how things work out.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MARCH 26, 2015

Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. The system automatically monitors response and optimizes its bids to get the best results within a company’s campaign budget.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2015

This was sometimes framed as whether predictive modeling will be a "feature" embedded in other systems or a "product" sold on its own. Both examples suggest replacing marketer-created rules to guide customer treatments with predictive systems that select the best action in each situation.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120