Paul Gillin

OCTOBER 11, 2012

The best way to provoke discussion on LinkedIn is to ask questions. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. Here are a couple from the Sales Best Practices group: Eat that Frog! Ask Questions. Mark Twain.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 3, 2013

I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. Thanks to Facebook, such interactions are common today across hundreds of brands. When you have so little space to say something, you have to focus and minimize waste.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 29, 2011

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. They also have multiple presences within each channel, such as product-specific pages on Facebook. Monitor Social Conversations. Manage Social Content. Practice SEO. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

FEBRUARY 7, 2011

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 16, 2012

Best practices are recognized through online nomination and voting in which people recognize the accomplishments of their peers. Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

DECEMBER 9, 2011

Sharing best practices in an organization of that kind has traditionally been all but impossible, but Texas Health is pulling its resources together with often remarkable results. My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MAY 27, 2010

Essential Utility Spiceworks represents the best of what B2B communities can accomplish. Those early outposts looked little like the Facebooks and LinkedIns of today, though. There’s even a long-running thread called “What Is the Funniest Thing A User Has Asked You?&#

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. In contrast, I think Facebook is increasingly a place for backslapping and trash talking without the means to sustain meaningful conversations. I agree completely.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. TopCoder , a contract software developer that hosts programming competitions and licenses the best solutions to commercial customers, applies an elaborate algorithm to the code submitted by its members to compute the quality of their work.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

DECEMBER 16, 2010

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. The best book I’ve ever read on media transformation is The Chaos Scenario by Bob Garfield.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. As I began prodding my network of CIO contacts, I learned that this was not unusual. Same Old Song and Dance.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF). 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 16, 2012

IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network. The news feed is the core experience with e-mail and calendar available through pop-up windows.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

The best way to select relevant metrics is to work backwards. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. Start with sales trends, match them to Web activity and look for the metrics that correlate most closely. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 4, 2012

The point isn’t for organizations to argue about tools but to figure out the best ways to measure success. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook. If that means counting mentions of a brand in newspaper headlines, so be it.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

MARCH 9, 2012

It was the best decision I’ve made in the last five years. Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50