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Everything Technology Marketing

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

What is the one sentence that best states your competitive positioning? Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. When employees start accessing Twitter, Facebook, etc.,

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Do you set it free and make it easily shareable via Email, Twitter, Facebook?