Digital B2B Marketing

APRIL 4, 2013

Did it even indicate that they use it in the buying process, or that they just have a Facebook account? How can they possibly know it is the best thing for you? Just how was social media defined? Did it indicate how important social media is in the buying process? They don’t. Question Experts.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. Promoted Tweets. I know, that isn’t intuitive at all). Yahoo/Bing.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JULY 1, 2013

For B2B marketing in particular, I continue to believe LinkedIn’s self-maintained profile data is the best quality data available in the industry. However, for B2B marketers looking to reach specific business audiences, it just might be the best social advertising option yet. Fills the Mobile Gap.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Facebook Delivers Better ROI Than Twitter. Have you seen how cheap Facebook ads are? Take a look at the ad interface in Facebook or LinkedIn. That’s no match for Facebook’s gazillion users, but does it really matter?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

APRIL 20, 2016

How do companies like LinkedIn and Facebook know where we work? Building account lists on Facebook is still a manual and tedious process, because media costs on Facebook are so much lower than most traditional B2B outlets it can be a very cost-effective component to add to an account based advertising program.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

JULY 25, 2013

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. This happens: 2.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

OCTOBER 17, 2016

B2B marketers today are not optimizing programs to reach and engage their best prospects. Stop thinking that there is some marketing-to-sales hand-off that happens and start seeing sales and marketing together as part of how you always engage with the companies that are the best fit for you. Let’s get right to the point.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

APRIL 26, 2012

Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

NOVEMBER 15, 2011

” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media.

B2B Marketing 100

B2B Marketing Advertising Agencies Paid Search Agency B2B 100

Digital B2B Marketing

NOVEMBER 15, 2011

” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media.

B2B Marketing 100

B2B Marketing Advertising Agencies Paid Search Agency B2B 100

Digital B2B Marketing

MAY 9, 2012

Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. According to research from Flurry , the average user uses only 15 applications per week, and those 15 include Facebook, Twitter, email apps, Instagram, Pandora, etc.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

MARCH 24, 2011

If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. Clearly connect information with its use.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

FEBRUARY 27, 2013

Write provocative and well researched perspectives on the following topics: Best practices or insider tips for each of 10 priorities for your audience (10 articles). Depending on your industry, this may include Facebook, Twitter or industry-specific networks. Create Short Form Content. Begin Drip Publishing. Launch Your Campaign.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

NOVEMBER 5, 2013

Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. The value of a content curator is their ability to filter through the volumes of content and select the best, the most original, the most valuable, pieces. Here’s why: 1. We Have Hundreds of Sources Today.

Curation 100

Curation Content Differentiation Twitter 100