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3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

You can drive customer acquisition and reach out to people by using education as a lead capture and encourage people to opt in to your mail list for the exchange of a free product or unique educational content. Ask yourself what is best for your audience (i.e. The best way for a SaaS user to learn something is by doing.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. A conversion path is a series of website-based events that facilitate lead capture. The place your page visitors will supply information in exchange for your offer.

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16 marketing automation platforms your organization should consider

Martech

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. Act-On also says its customers enjoy the best email deliverability rates in the industry.