Anything Goes Marketing

JANUARY 21, 2009

The email broke most of the essential email best practice rules and I want to ensure that you are aware of these and that Shoppers takes these into consideration for future campaigns. For example, the ALT text could have been "Shoppers is offering a $10 off coupon for this weekend". It gets worse - much worse.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

JULY 4, 2010

It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. You can try this out yourself here: [link] Let’s move on the second example from SmartBrief that can help you get your subscribers to update their information.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 25, 2007

If your white paper is good and you've followed the l anding page best practices , you'll get some web visitors to download it. In the above example, the web visitor gets a reminder via email as to what they downloaded and now they can easily forward it on to other people within their organization.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

JULY 20, 2007

There really are different best practices for each of these. Let's look at the first example from my search on "software integration" from BEA Software: I've highlighted the areas in the image above that I felt are important. Here's another example from Agilent: This landing page does a few things right.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

JUNE 29, 2009

For example, some sports teams can experiment having communications personalized from their players. For example, it would be great to have a platform that would know your home insurance subscription is due in 60 days and have an email automatically sent to you that told you to look for a mailing with your renewal documents.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JUNE 22, 2008

For example: "Send me Product Alerts". For example, directing newsletter registrations to the Contact Us page. For example, if you're inquiring about how you can fly into space through one of those private space programs, you first need some serious coin to be considered. Don't assume anything. You need to spell it out.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

FEBRUARY 27, 2007

This was probably the best feature of Outlook 2003 as you can quickly scan emails as they come in. For example, take a look at this AutoPreview: Notice the HTML code that appears. This is not the most appealing as compared to the AutoPreview examples above. This feature is something that a user can turn on and off.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

OCTOBER 21, 2007

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. For example, if you purchased tickets to a Disney ice show in the past, you may receive an email letting you know that the Wiggles on ice is coming to town.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

NOVEMBER 11, 2007

Here is an example of what the top of the follow up email looked like (text was changed and the original message was not included): Subject FW: Looking for your feedback Hi Sam, We recently sent out this survey to our most important customers to get feedback on how we're doing. Do you have any good personalization examples?

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

FEBRUARY 6, 2008

This is an example of AJAX (new technology that doesn't require the browser to reload). The best news is that it's easy to implement Google Custom Search Engine and it's FREE. I think it may be the best $100 your company has spent. I've got a fairly simple solution. Try it out! In addition, with this Web 2.0

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

OCTOBER 13, 2008

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion. Add a privacy agreement. Good luck!!

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

JANUARY 27, 2008

The best bet is to conduct tests to see if this boosts response. For example "Chad - check out this great newsletter below. For example, for a newsletter change the subject line slightly for your different database segments by highlighting an article in the subject line that appeals most to that specific segment.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

JULY 25, 2006

This has resulted in countless examples of people being fired from their jobs , and family problems. For example, you may even offend customers by interviewing one of their competitors. Your best bet is to have a clearly laid out blog blue print and policy that you are your team can easily follow.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. Therefore email opens as an example is not good enough. How Email Contributes Further Down the Sales/Marketing Funnel.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

AUGUST 3, 2009

Barefoot_exec provides an excellent example: Change Your Twitter Home Page Pic. For example, if you have an event, promotion, theme etc… create a hashtag for it ( what is a hashtag ?). Here is a great example of how Dunkin Donuts created a contest and used a hashtag to focus the conversation and engage its customers.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

NOVEMBER 15, 2009

They are some of the best and brightest out there. This post as an example, was written from the product of social media (Twitter). The marketing organizations that have the right people and are using the best practice strategies will have the most success. Waterfall is center of all marketing.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

DECEMBER 15, 2008

The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. For example, if a person has only purchased one product, they will receive an email that promotes the event associated to that product. These items really should work together.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. Not using best practices or acting on lessons learned from past campaigns While this may be a given, you need to be continuously updating your skills to get the most out of your marketing campaigns. Most likely, you are being mentioned. Now search for your competitors.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

APRIL 7, 2010

For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications. Don’t use that as an excuse to not start on a simple nurturing program to a specific segment ( for example: a specific industry) or creating a welcome program.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

APRIL 17, 2006

There are some good examples on and really the main point that came out of it is that you really need to understand the customer to sell to them. It seems that most people felt doing an online survey was the best solution in this case. There was also a great article on how achieving brand Essence is crap (my interpretation).

Brand Identity 100

Brand Identity Branding Tagging Paid Search Agency 100

Anything Goes Marketing

JUNE 24, 2007

A great example of this is MarketingProfs Know-How Exchange. Points are awarded to the people with the best answers by the people who asked the questions. This is really win win at its best. Today, there are many articles out there on "marketing conversations" like this one called " Conversational Marketing " by Diane Hessen.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

MAY 1, 2007

For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. For example, I would write a post on the company blog directed to company executives and no one would respond - nothing, nada (you can tell that I wasn't to happy about this). Internal web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

MARCH 18, 2007

For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly. Phone and title should be optional.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

AUGUST 7, 2007

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). This means using images to provide context.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

JANUARY 8, 2008

Here are two examples: 1. providing multiple touring options that enabled us to do what we wanted. being as flexible as possible. providing multiple touring options that enabled us to do what we wanted. being as flexible as possible. Doing the unexpected. We wanted to buy a special rosewood walking cane for my father in law.

Cost 100

Cost Sample Facebook Pricing 100

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

MAY 12, 2007

You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. link beside it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

FEBRUARY 25, 2007

In order to determine the true success of an A/B test, it's best to look beyond your open rates and pageviews. For example, if you're running a PPC campaign, find out which whitepapers or case studies are getting the higher conversion rates. For landing pages, typically the offer and number of fields are the elements that I would test.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

AUGUST 19, 2006

Hey, if you're going to tank your e-marketing channels, make sure you use some best practices! As another best practice, you should test different subject lines to a subset of your list before sending out the complete email blast. Notice how we have used consistent branding between email and your website.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

SEPTEMBER 6, 2006

For example, if the topic is search marketing, see what comes up on your blog. Do a "best of " post in which you blog about your favourite or most popular posts Take one of your posts and republish it with an update based on some new data that's out there. You can also take a recent story and apply it to one of your blog posts.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

APRIL 30, 2006

Anne provides examples of companies such as E-LOAN and Intercontinental Hotels not including offers in their newsletters. E-marketers are getting more creative and more willing to test out different scenarios in order to get the best results. Chad H Technorati tags: MarketingSherpa , email 2.0 , email marketing , forms , opti-ins.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

OCTOBER 11, 2006

Email Marketing Best Practices Looking for some up to date best practices? This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies. Open and clickthroughs were some of the best I've ever seen.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

SEPTEMBER 4, 2006

I've also added my most popular posts which demonstrates some of my best (or worst work). Here are some of my own examples: I made it to one month , Paris Hilton plays games using ebay, Google and myspace , Blogs let the rest of us take back the night etc. Blogger Beta 2.0 has added a category feature which makes this really easy.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

JANUARY 16, 2007

I'm looking out my window at the Best Buy across the street which is also a distraction. Do your remember the time that you were singled out by your boss, your best friend, or a close family member in front of others? For example "XYZ company is currently on our website. I digress. A blog is like a company in many ways.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

MAY 28, 2006

For example, increase home page traffic by 20%, increase conversions (needs to be flushed out) by 5% etc. For example, if you have a newsletter subscription that people are ignoring, perhaps this needs to be moved to a more prominent position. For example, if you're a pet store, I would want to know how I can get a dog.

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 29, 2006

You can also include ways for them to select the emails they want to receive Survey/Feedback forms soliciting data from them - For example: what interests you the most? Customer support information Instructions on how to add your email address to their protected list Information on what type of emails they can expect and when.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

CompanyX address Autoresponder Email The Next Generation Looking at the examples above, there really isn't anything wrong with the autoresponder 1.5. The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100