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10 Tough Questions to Evaluate Your Target Account List

The Point

The two are not mutually exclusive, and successful ABM marketers learn how to leverage both in creating an account list with the best chance of success. Independent of intent data, are there company or market events or trends that suggest a particular account deserves priority? Photo by Ricardo Arce on Unsplash.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

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The Case for Allowing Personal Emails on Lead Gen Forms

The Point

In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question.

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.).

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A Nurture Strategy for Content Syndication Leads

The Point

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Photo by Tyler Franta on Unsplash.

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Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc.

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9 Proven Ways to Increase Webinar Response

The Point

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. A Webinar invitation should sell the value of the event, period. Yes, the day of the event.) Always offer “add to calendar”.