Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Here’s an example of the type of rem-marketing ads across our social channels: LinkedIn Ad. We wanted to keep our event top-of-mind by sending out regular reminders to our database.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Martech

APRIL 10, 2024

By following the best in the business. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K

CRM 89

CRM Work Management Marketing Management Marketing Automation Services 89

Marketing Insider Group

MAY 21, 2014

In a twist of irony, and in full disclosure, I am speaking at all three of these, so this article itself serves as an example that this strategy can provide additional avenues for promoting the event. But these are also some of the best marketing conferences I have attended. Event Advice From The Masters. Live streaming.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. I love LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

markempa

JULY 8, 2013

The best opportunity to kick off that effort was at the NRF Big Show. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. A LinkedIn profile for Seymour. Event Marketing branding event marketing sponsorships trade show'

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. A: I believe that marketing technology is pervasive in b2b.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit.

Account Based Marketing 78

Account Based Marketing ABM DemandBase Marketing Analytics Tools 78

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn.

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. What is the best way to do it?

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Valasys

APRIL 15, 2020

Thinking of effective lead nurturing strategies, savvy marketers are baffled by several questions in mind, such as: How to figure out the effective lead nurturing strategies that deliver the best results? What are the best practices within the industry and otherwise to develop an effective lead nurturing campaign strategy?

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Draft a personalized cold outreach script for LinkedIn messages targeting [Target Professional Role], focusing on how [Product/Service] can solve their specific challenges.”

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

JANUARY 4, 2021

We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. When you are an early adopter you must learn on the fly and develop your own best practices.

Webinar Metrics 337

Webinar Metrics Webcast Digital Transformation Peer-to-peer 337

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. List of Top-Rated Event Registration Products.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Webbiquity

OCTOBER 16, 2018

Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match. Algorithmically, based on reader response, the best content gets pushed to the top.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Enterprise, mid-market, or startup/small business?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Strategic-IC

FEBRUARY 20, 2024

Moving the business forward meant shifting focus towards best-fit clients. That's where you’ve got to start: Who are your best customers? And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. Go big on the human angle! Katrine continues.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. This is an incredibly important time for marketers to step up to the challenge. Content is the most logical place to reallocate event marketing and paid media budgets.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). How to best produce content for technical buyers? Content Marketing Institute ). Content Marketing Institute ). HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. a social media advertising agency, does best.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

The Point

JUNE 26, 2013

Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Hubspot

FEBRUARY 1, 2021

When we see other people are going to an event, we want to attend, too! They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. In-person events are on pause for now, but they’ll return in time. Virtual Event Marketing Tips.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Online Marketing Institute

DECEMBER 1, 2010

If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Marketing Insider Group

JUNE 29, 2020

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’. To learn more about the events, check out the website here.

Paid Search Agency 269

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 269

Marketing Insider Group

JULY 13, 2020

How do you see marketing using MarTech moving forward, and now that marketing controls more technology investment dollars than the traditional centralized IT department in many organizations, does that empower even greater marketing and digital transformation? Are there emerging best practices to share and build upon?

CMO 204

CMO Marketing AI Paid Search Agency Work Management 204