Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app downloads and sessions.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Oktopost

AUGUST 24, 2021

It’s been said that the best salespeople are those who are sharp as a tack when it comes to building relationships. B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Navigate the Channel

OCTOBER 5, 2022

Companies and marketers are more eager than ever to put on in-person events and maximize their turnout. Social Media Plays a Key Role in B2B Event Marketing. When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next event. (We

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Have a clean background.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

KoMarketing Associates

FEBRUARY 26, 2015

In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. Below are some of the ways that event marketing can help your B2B company grow. Provides Expertise. Grow Industry Network.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? Can I help you find a great spot to watch the parade?” What can event marketers learn from Disney’s example?

Event Marketing 59

Event Marketing Planning Class Training 59

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. We wanted to keep our event top-of-mind by sending out regular reminders to our database. In the 6-weeks leading up to the event, we elected to run a drip campaign. The goal was simple.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

markempa

JULY 8, 2013

But, the team turned this marketing nightmare into a marketer’s dream come true. Brickstream’s products – behavior intelligence-gathering technology that helps retailers measure shoppers movement through their stores – were well known in the marketplace, but its brand wasn’t. Here’s what happened. A Facebook page for Seymour.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Marketing Insider Group

MAY 21, 2014

In a twist of irony, and in full disclosure, I am speaking at all three of these, so this article itself serves as an example that this strategy can provide additional avenues for promoting the event. But these are also some of the best marketing conferences I have attended. Event Advice From The Masters.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Heinz Marketing

MAY 31, 2018

Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. I’ve noticed this works best for me (work/life balance) and my anxiety.

Work Management 71

Work Management Zoominfo Marketing Management Event Marketing 71

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? They can help you get more eyeballs on your brand and put you in direct contact with your target audience,” Jody explained.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. External data sources like social media also help to build a complete picture. “It

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

FEBRUARY 16, 2023

Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. This would make the industry worth $18.7 billion by 2027.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. A: I believe that marketing technology is pervasive in b2b.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. But I couldn’t help wondering — subject-matter experts had spent months creating sessions that would engage ideal prospects and existing customers. After the event, what happened to all that content?

Lead Scoring 119

Lead Scoring Lead Ranking Top of Funnel Budget Programs 119

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. 90% of the buyer’s journey falls on the shoulders of marketers, and many marketers use events as catalysts for driving leads through the buyers journey faster.

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.

Best Practices 269

Best Practices Content Social Media Planning 269

Marketing Insider Group

NOVEMBER 17, 2021

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Marketing engagement.

Organization 240

Organization Marketing Management Planning Click Rate 240

Adobe Experience Cloud Blog

JANUARY 30, 2013

We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager. No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 30, 2013

We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager. No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Martech

JANUARY 10, 2024

I hope these help you the next time you take the stage. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. It’s best to be realistic about what you can teach someone in the time allotted for the presentation.

Conference 109

Conference Tips Work Management Marketing Management 109

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Project managers assist with setup and best practices. Pricing: contact vendor. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. Social media already has a stronghold in terms of its reputation as the strongest platform for marketing events.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

Marketing Insider Group

APRIL 28, 2021

You know, stuff like “best software NYC” used just so. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches. The Relationship Between SEO and Content Marketing: It’s Complicated. Let the customer be the conquering hero.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. What are the critical success factors in effective event marketing?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Marketing Insider Group

SEPTEMBER 20, 2021

What time zone are they located in, and what hours would be best to send them communications and host your events? While you shouldn’t rely too heavily on this data, knowing basic demographic information such as member age, income range, gender, and education level can help you optimize your communications. Demographics.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Webbiquity

JANUARY 22, 2021

You need to make sure that your products and services cannot be bought anywhere else – as this gives you an edge over your competitors and can help you draw in new customers rapidly. Building authentic relationships is arguably the best way to stand out from the crowd—while enhancing loyalty and brand advocacy.

Business 238

Business Startups Paid Search Agency Press 238