Hubspot

SEPTEMBER 2, 2020

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Here, let's explore the critical role ethics plays in modern marketing (and leadership as a whole), and how you can ensure you're following best practices to create ethical solutions to all your marketing challenges.

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Ethics Paid Search Agency Advertising Agencies Word of Mouth 101

Hubspot

DECEMBER 11, 2020

Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Why are ethics in design important? Ethics in Graphic Design.

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Izea

OCTOBER 13, 2022

However, slow fashion has recently crept more into the spotlight, thanks to the rise in ethical and sustainable fashion influencers. The goal is to shift more people away from overconsumption and toward conscious consumerism, and the ethical fashion influencers listed below truly make a difference. Aja Barber. Danielle Alvarado.

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Vision Edge Marketing

MARCH 19, 2024

As a result, ethical considerations loom large as AI is integrated further into creative processes. Ethical business practices demand a thoughtful approach to AI implementation, ensuring that the technology augments human creativity without compromising fundamental ethical principles.

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Heinz Marketing

MARCH 18, 2020

I’ve chosen the word “ethical” in this question intentionally because of its implied severity. Is it ethical to continue selling? you are the best in the world at solving the problem they think is most critical for them to solve. The post Is it ethical to keep selling right now? There are some tests to that—i.e.,

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ANNUITAS

NOVEMBER 18, 2020

A critical element of B2B marketing best practices is allowing for permissions. The post Ethics in B2B Digital Personalization – Is it Possible? If they stop or slow down, then we as marketers should act accordingly by slowing down our own communications. Remember…it’s not stalking! Always provide opt-in/permissions.

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B2B Digital Marketer

AUGUST 26, 2021

SEO can be done better – it can be done more effectively and ethically, leading to better results and a better experience for both the user and the business owner. In this episode, Steven Wiideman shares with us the best SEO practices you can use to drive more traffic to your website and increase your business’ profits.

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Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. How to avoid plagiarizing content. Be inspired.

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Marketing Insider Group

JANUARY 8, 2024

While integrating ChatGPT, it’s crucial to address its challenges in understanding, data currency, originality, style consistency, and ethical considerations. Iterate and Refine: We refine prompts based on the AI’s responses, often iterating for best results. We navigate these with a commitment to ethical content creation.

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Valasys

DECEMBER 2, 2022

Pursuing the best hacking course is necessary to become skilful in ethical hacking. This tutorial is for you to study ethical hacking if you’re a beginner looking to pursue a career in ethical hacking. What Does an Ethical Hacker Do? Ethical hacking is a part of cybersecurity.

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Sword and the Script | B2B

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

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Scoop.it

OCTOBER 20, 2020

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. Instead, you have to work within the rules and curate in a legal and ethical manner. A failure to do so is rude (at best) and illegal (at worst). What is Content Curation? Tips to Safely and Legally Curate Content.

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nDash

MARCH 31, 2020

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. I feel ghostwriting that’s performed in this way is ethical.

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Convince & Convert

AUGUST 19, 2015

What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking.

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Ethics Youtube Blogger Guidelines 157

Hubspot

FEBRUARY 8, 2019

Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. The Code of Ethics & Standard of Practice isn't an imaginary benchmark, but a meticulous ethical framework. What is the Code of Ethics and who does it apply to?

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Martech

JULY 14, 2023

Learn more about the best practices you should follow to create high-level content with the help of AI. Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. Select the right tools and software OpenAI is the research laboratory behind the best-known large language models.

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Marketing Insider Group

JUNE 26, 2023

How AI collects and shares information raises ethical concerns. As a result, most companies need to invest in expensive hardware and software to get the best out of AI. Ethical Concerns AI raises numerous ethical worries. AI can instigate laziness in its users and produce low-quality or inaccurate results.

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Salesforce Marketing Cloud

FEBRUARY 16, 2024

Done the right way, commissions can be a powerful incentive to give your best and go beyond your comfort zone. In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions.

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B2B Marketing Traction

FEBRUARY 28, 2013

Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. Is it an oxymoron? Egotistic or relativistic marketers.

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Contently

JANUARY 3, 2023

It means we must prioritize AI ethics in a way we never have before. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? How can we approach AI ethics?

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BenchmarkONE

NOVEMBER 6, 2019

The LAST thing you want to do is pay money to have your links included on websites or attempt other not-so-ethical practices. Brand mentions are when your brand is included in some “Best of” lists written by other influencers and thought leaders. The post 5 Ethical Ways to Get More Backlinks appeared first on Hatchbuck.

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Hubspot

AUGUST 21, 2018

In these instances, it's critical you and your team knows how to make ethical decisions for the company. Practicing ethical decision making can help you maintain an honest, supportive, and fair workplace culture, but it's also necessary to ensure your company doesn't get into legal trouble or face major losses down the road.

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Marketing Graham

JANUARY 3, 2024

Risk of legal consequences Copying a competitor’s website isn’t just ethically questionable; it can also have legal ramifications. By copying someone else’s website, you’re forfeiting the chance to innovate and set new standards within your industry. Be the first, because nobody remembers who came second.

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illumin

APRIL 18, 2024

User consent and personal privacy are paramount to ethical data collection. It is always best to find weaknesses in your security before a potential hacker, so that these flaws can be effectively and immediately improved. And so is consent. There are several concerns of note when collecting customer data.

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Martech

DECEMBER 2, 2021

Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage of the journey he or she has reached.

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Convert

JANUARY 25, 2019

Have you ever thought about ethics in A/B testing? We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky. A/B testing is all about growth, we both know.

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Salesforce Marketing Cloud

FEBRUARY 26, 2024

Data governance and ethics: Manage an organization’s data ethically and ensure compliance with laws and policies. Learn with badges like Ethical Data Use Best Practices: Quick Look , Data Privacy , and Ethical Data Use in Personalization.

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Marketing Insider Group

JULY 20, 2023

Ethical concerns highlight the need for responsible use and regulation of AI-generated content. Image Source: GetGenie AI Ethics Issues As mentioned previously, it was originally thought that AI could replace a number of jobs in tons of different fields. AI cannot fully replace human creativity and intervention in content creation.

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sagefrog

MARCH 13, 2024

Transparency & Clarity Clarity and transparency are both essential to a sound and ethical B2B privacy policy. Beyond legal requirements, audits allow businesses to stay current with industry best practices, reflecting a commitment to user privacy and positioning the organization competitively. But don’t sweat it.

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Martech

DECEMBER 20, 2023

Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? We’re here to help.

Marketing AI 101

Marketing AI Ethics Planning Paid Search Agency 101

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. The 7 best link-building services to help improve search rankings. 1) Reputable link-building company. 2) Outreach platform.

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Salesforce Marketing Cloud

DECEMBER 5, 2023

And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Build guardrails for ethics and security in your AI app early on Security, privacy, and accuracy aren’t new concerns for IT. Before building AI apps, define what you want 2.

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Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. Increased use for content creation There are ethical uses for voice cloning apps. What is AI Voice Cloning?

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Zoominfo

OCTOBER 10, 2023

From the Americas to Europe, from Africa to Australia, ZoomInfo aims to deliver the world’s best business data to our customers so they can make informed decisions that drive growth on a global scale. ZoomInfo’s platform is fantastic — it’s the best tool for sales/cold business development.

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LiveRamp

APRIL 4, 2019

They must ensure ethical data use. An accountability-based data ethics program can build trust with customers, minimize risk, and future-proof the business. Here’s how you can operationally embed data ethics to build true competitive advantage, ensuring brand trustworthiness and enabling innovation, speed, and long-term success.

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B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.

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Content Standard

JULY 28, 2017

This sense of consumer influence has been rewarded by marketing departments that have jumped on ethical branding opportunities to curry favor with their target audience. From a marketing perspective, the ethical branding opportunity is one that’s hard to ignore, especially when consumer spending habits are getting more selective.

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