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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Buy Your Best-Practices Workbook The Dark Side: 2 Pitfalls of Over Reliance on Technology If you are among those businesses that are implementing technology, you know it’s not all seamless integration and efficiency.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Tools like live chat and instant messaging built rapport between staff and buyers and help fill remote work’s communication void. Creating a Productive Work Environment.

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

.” Let’s explore the basic components of the Measure, Test, Measure framework (MTMF) Uncertainty is The Only Constant in a Dynamic Environment Traditionally, strategies were seen as static blueprints, but today’s pace of change and the unpredictable nature of our environment underscore the need for a more responsive and adaptive approach.

Training 242
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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

Because these processes are key to scaling growth, we are often asked about the best ways to approach process optimization. We’re here to help you unlock the power of this combination. Harnessing Data Analytics for Informed Decision-Making : The power of data analytics in digital transformation cannot be overstated. Have questions?

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What Is the Gemini Effect in B2B Marketing?

In such a complex environment, how can loyalty marketing help? Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect.

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Aligning Marketing Strategies with Private Equity Investment Goals

SmartBug Media

In the trenches, aligning traditional strategies with unique, high-pressure environments can pose considerable challenges to marketing teams that do not know how to adapt their perspectives and processes to align with those used by private equity firms. However, making this shift is often easier said than done.

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5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

Trying to be agile and grow in an environment that feels ever more unpredictable? “We Such is the current business environment. These tsunamis have created a rapidly changing business environment. Here are five maneuvers to help navigate the sea of uncertainty. Contact us so we can help you too.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Either way, you're on the right track and we have just the thought-leaders to help you! During this webinar you will learn: Today’s best data sources when building out your ideal customer profile.