Everything Technology Marketing

MAY 24, 2010

Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. Steps to Surviving the Transition - And Thriving in the New Marketing World So while the idea is pretty simple, execution is not all that trivial in complex B2B environments.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

APRIL 8, 2010

A simple 5 step program can help you refocus your marketing efforts and adjust to the new requirements for B2B marketing success: Step 1 – Understand Your Audience Customer focus begins with understanding your customer and their market environment. What business problems do they face?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Cycles for planning and knowledge gathering take longer to execute and receive market feedback to validate or invalidate your assumptions of the market (at this layer, your macro environment also changes more slowly).

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

OCTOBER 14, 2009

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. What is the one sentence that best states your competitive positioning? Do you want your website included?

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

OCTOBER 10, 2010

What value driver represents your best opportunities? Location Are customers in certain locations more likely to buy, based on ease of access, local market conditions, regulatory environments? What are the specific use cases of your product to realize the value customers are looking to unlock?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

MARCH 27, 2010

Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers. We live in a dynamic environment where change is constant and that goes for customer data. This capability requires that your marketing organization be able to perform customer analytics.

Allocation 100

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Everything Technology Marketing

MARCH 14, 2011

And I also learned a few lessons along the way (some were learned the hard way, but I guess that’s how you learn best). Nobody has the right answers and best practices, so try new things and see what works. The cloud environment makes it easier for you than ever to test your approach in real time and make tweaks - take advantage of it!

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100