KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). The best time to send an email is around 10 a.m. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. More than 90 percent of smartphone users search on their device each year.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Contently

AUGUST 3, 2016

But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. By extension, the posts we write and share on LinkedIn should communicate intelligence, self-awareness, skepticism, and depth. By comparison, LinkedIn is the social media equivalent of elevator music. Think of it this way.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. And when using both platforms, how can marketers tailor their content to the best target audiences? Follow @illuminHQ

Demographics 63

Demographics Facebook Emarketing Loyalty 63

QuanticMind

JULY 31, 2023

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Want a monthly digest of all the best digital marketing articles, POVs, and reports delivered straight to your inbox?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” and 5% figures, respectively, reported by eMarketer earlier this year.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Sprout Social

JANUARY 9, 2017

Knowing the best times to post on social media is even more challenging. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Also note that LinkedIn is solidly in second place and not far from Facebook. Stats from the LinkedIn Marketing Solutions blog.

Social Media 53

Social Media Emarketing Forrester Media 53

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 As native advertising promises to be an indispensable part of the digital advertising strategy, read on to understand the concept of native advertising, its channels, native advertising benchmarks, and best practices. Native Advertising Best Practices.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

ClearVoice

JUNE 19, 2023

But the way to do it right, and what works best, is constantly evolving. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% With over 590 million registered users, LinkedIn is the number one platform when it comes to B2B social media marketing. When asked which social platforms were the best at delivering leads, Facebook was he clear winner for 82% of marketers. Who Uses Social Media?

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies. to see what best works for your customers.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. People’s attention spans aren’t getting longer, so interactive and attention-grabbing content breaks through best. Source: eMarketer.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

KoMarketing Associates

SEPTEMBER 16, 2020

Now is also one of the best times ever to launch an ABM strategy. According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. eMarketer reports that “US B2Bs will spend $8.14

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Porch Group Media

MAY 21, 2019

eMarketer). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer). eMarketer projects that by 2019, 83.6 eMarketer). Research by eMarketer estimates that total U.S. LinkedIn). billion in 2019.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. A few SEO best practices can be found in this recent post. Case studies can be difficult to obtain.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. How Can We Best Utilize Mobile Advertising in the B2B Space? Half of LinkedIn’s visitors access the site via mobile device. Remember Mobile Best Practices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Anyword

JANUARY 31, 2019

Most people have one or two sources they turn to daily, and rely on their networks on platforms like LinkedIn, Twitter, and Facebook to fill in the rest. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Marketing Land.

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. 3) eMarketing Association Network. If you’re a nonprofit marketer, this is the largest and most active nonprofit marketing group on LinkedIn! 8) Sales Best Practices.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. 10 of the Best B2B Facebook Pages. 10 of the Best B2B Facebook Pages. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Mobile SEO Best Practices. Image courtesy of eMarketer. You’re Not eBay. Our Top Third Party Columns.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. 2011 Trends: Content Marketing Is Critical by eMarketer. A list of the best sites to submit articles to by Internet Marketing for Business Owners. Top 21: The Best Article Directory List by Friday Traffic Report.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Digilant

APRIL 1, 2021

According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Here are the top tips to keep in mind when deciding which platform is best for your brand. Connected TV & OTT. Snapchat thrives with its creativity and interactive formats.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Webbiquity

FEBRUARY 16, 2016

eMarketer ). 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). 74% use LinkedIn, and 42% use Twitter. The CMO Survey ). Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. Landing pages are best used to complement advertising and social media. LinkedIn: You can test LinkedIn ads to promote content, or strategically provide a link to the landing page within a LinkedIn discussion or a LinkedIn Answer. Offline marketing efforts.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

Marketing Craftmanship

AUGUST 18, 2017

In the hands of people lacking those communications skills, desktop publishers generated materials that, at best, were ineffective, and often hurt their company’s brand reputation and sales efforts. The error of many desktop publishers? It’s certainly a statistic that raises the hackles of Marketing Automation companies.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Some of the key takeaways of the two charts below: In-house email marketing is the best channel for generating high quality leads and third best for quantity.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Metadata

FEBRUARY 6, 2023

You can have the best content, landing page , experimentation strategy, and target audience, but if the ad doesn’t demand a click, who cares? You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. If you look at the B2B companies with the best ads, they do a whole lot more than look pretty.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. LinkedIn polls boost business buyers' engagement. MS Office's B2B campaign grows with triggered e-mail. TopRankBlog.com.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

ClearVoice

DECEMBER 8, 2020

According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

markempa

APRIL 5, 2006

« Reaching Decision Makers | Main | Lead generation with Podcasts » Best Practices in Demand Generation Sridhar Ramanathan, over at the Pacifical Group Blog , just published an article on the best practices demand generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Huptech Web

MARCH 2, 2023

Almost half of the internet users in the country shop on social networking sites, according to eMarketer. Nearly half of the internet users in the US shop on social networks, according to eMarketer. Similarly, LinkedIn is primarily a professional networking site and is less focused on consumer goods and services.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Integrated B2B

JANUARY 16, 2013

By and large, we are social beings, and most of us still value the opinions of people in our personal networks and trusted business connections more than rather tenuous Twitter and LinkedIn connections.But what is word-of-mouth marketing worth in B2B? The post Is word-of-mouth best for business execs? Let us know!

Word of Mouth 40

Word of Mouth Business Best Practices Emarketing 40

distribion

NOVEMBER 9, 2016

Nearly half of all brands are testing for the best time to deliver their email campaigns. – eMarketer. He also loves meeting new people – connect with him on LinkedIn or Twitter. The importance of email marketing as part of the distributed marketing mix. What the next 25 years holds for email marketing. Nearly half!

Stats 79

Stats Email Marketing Trends Work Management 79