SendX

DECEMBER 11, 2023

Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.

Email Campaigns 332

Email Campaigns Campaigns Practices Best Practices 332

SendX

MARCH 19, 2024

This means they know a great online deal when they see one and are unlikely to be impressed by outdated email marketing tactics. Generation Z is filled with tech-savvy, native web users. They’re also a growing demographic.

Tactics 295

Tactics Email Marketing Best Practices Demographics 295

SendX

DECEMBER 14, 2023

Email marketing for bloggers. Yep, we need to talk about it because it’s so important, and yet so many bloggers are either not doing it or are doing it the wrong way.

Blogger 387

Blogger Email Marketing Marketing & Strategy Marketing Strategy 387

SendX

FEBRUARY 7, 2024

Email notifications are like personal assistants: smart, nifty, and incredibly efficient at keeping the audience in the loop. But crafting the perfect email notification is not a cakewalk. One has to strike that delicate balance between informative and not intrusive.

Examples 221

Examples Practices Best Practices Efficiency 221

SendX

NOVEMBER 9, 2021

As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business.

Email Marketing 241

Email Marketing Campaigns Best Practices ROI 241

SendX

FEBRUARY 29, 2024

Email marketers are constantly navigating the complex landscape of regulations and laws, such as GDPR and CAN-SPAM, aiming to enhance their brand's integrity while maximizing engagement. The challenge lies not only in staying up-to-date with ever-changing laws but also in implementing practices that ensure every email sent is compliant.

Practices 221

Practices CAN-SPAM Best Practices Email Marketing 221

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate.

Email Marketing 304

Email Marketing Planning Practices Best Practices 304

SendX

NOVEMBER 10, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. Types of Transactional Emails.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. Types of Transactional Emails.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

Email Marketing 265

Email Marketing Campaigns Examples Enterprise Management 265

SendX

AUGUST 2, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. The welcome email Welcome!

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 15, 2023

Over 80% of small businesses rely on email services to acquire new customers and respond to client requests, illustrating the importance of selecting an effective email service provider. As companies grow and business needs change, so too do their technological requirements.

Practices 297

Practices Best Practices Small Business Marketing Service 297

Martech

APRIL 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Prompt: I want to have an email program that generates leads for telecommunications. This will help you tailor your email content and messaging to resonate with your target audience.

Lead Generation 82

Lead Generation Lead Ranking Tactics Lead Scoring 82

SendX

MAY 14, 2020

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. I will also talk about the email list segmentation best practices. Let’s get right inside.

Segmentation 352

Segmentation Practices Best Practices Click Rate 352

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

SendX

SEPTEMBER 30, 2020

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking. Here are five best ways you can implement immediately to see visible results: #1.

Email Marketing 288

Email Marketing Video Marketing Best Practices Click Rate 288

BOP Design

JANUARY 30, 2024

If this describes your firm’s email marketing strategy, it’s time to step into the light and. The post B2B Email Marketing Trends, Best Practices, and Tips appeared first on Bop Design. Draft, schedule, send, repeat.

Email Marketing 98

Email Marketing Practices Trends B2B Marketing 98

SendX

FEBRUARY 23, 2022

Email marketing is building strong relationships with the audience through effective emails. In the digital world, email marketing is a popular tool to promote your brand and engage with potential customers.

Email Marketing 226

Email Marketing Design Practices Best Practices 226

Benchmark Email

MARCH 16, 2023

Selecting an email marketing tool is a process. You run the risk of paying for bloated software you aren’t… The post The Best Mailchimp Alternatives for Email Marketing appeared first on Benchmark Email. That’s one way to go about it. However, we don’t recommend that route.

Email Marketing 141

Email Marketing Best Practices Advertising Benchmark Software 141

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

Practices 93

Practices Ad Building Privacy Policies Deliverability 93

Launch Marketing

AUGUST 16, 2023

Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. People want more concise emails that are easy to consume and understand.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Benchmark Email

JANUARY 10, 2024

Email remains a cornerstone of business communication, but it faces a significant hurdle: avoiding the dreaded spam folder. Not only is it where your email message goes to die, but if your… The post Avoiding the Spam Folder: Email Deliverability Best Practices for Manufacturers appeared first on Benchmark Email.

Deliverability 98

Deliverability Practices Best Practices Advertising Benchmark 98

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

The Daily Egg

SEPTEMBER 28, 2020

What if you could send a handful of emails on autopilot (without lifting a finger) and generate more than $40,000 in revenue without annoying your audience? The post Best Email Autoresponders appeared first on The Daily Egg. That’s exactly what Yaro Starak does year after year. So, the right […].

Autoresponders 142

Autoresponders Best Practices Segmentation Automation 142

SmartBug Media

OCTOBER 11, 2023

Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability. Start with Your DSD Before diving into email campaigns, you need to set up a dedicated sending domain (DSD), warm it up, perform list hygiene, and assess customer engagement.

Deliverability 59

Deliverability Practices Best Practices Domain 59

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. What was once a commonality among B2B emails is not necessarily the case anymore.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Optinmonster

DECEMBER 18, 2023

Are you looking for the best SMTP provider to ensure your emails are delivered? Transactional emails are a pivotal part of running any online business. Customers and subscribers expect to receive email notifications about their orders and any changes to their account. WordPress relies on PHP to send emails.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Work Management Marketing Management 70

CopyBlogger

OCTOBER 20, 2022

Email autoresponders might not be your favorite aspect of content marketing. The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger. No one loves blogs more than. Continue Reading.

Autoresponders 133

Autoresponders Best Practices Email Marketing Content Marketing 133

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. Types of Automated Emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

SendGrid

SEPTEMBER 10, 2023

Read about 3 common types of email preference centers–a powerful tool in any email marketer's toolkit that helps increase engagement. The post Email Preference Center: Types, Best Practices & Examples appeared first on SendGrid.

Practices 82

Practices Examples Best Practices Email Marketing 82

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Lake B2B

FEBRUARY 29, 2024

Email marketing serves as a powerful tool for doctors to connect with patients, build trust, and provide valuable information. To maximize the impact of healthcare email marketing, doctors must adhere to best practices that ensure professionalism, compliance, and engagement.

Email Marketing 59

Email Marketing Practices Best Practices Trust Marketing 59

Anyword

JULY 19, 2022

Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you.

Email Marketing 189

Email Marketing Service Tools Best Practices 189

The Daily Egg

APRIL 14, 2020

Email marketing is one the most cost-effective and impactful marketing tactics in existence. If you understand how to leverage emails, your campaigns will build customer relationships and drive engagements better than any other distribution channel. The post Best Email Marketing Services appeared first on The Daily Egg.

Email Marketing 145

Email Marketing Service Best Practices Marketing & Strategy 145