Anything Goes Marketing

NOVEMBER 25, 2007

Should you or should you not place a survey (form) in your email? It's a known fact that forms in emails will not render properly in Outlook 2007 and Hotmail but you may find an increase in conversions for forms directly in the email. This email goes beyond adding forms to your email.

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Anything Goes Marketing

OCTOBER 20, 2009

I’m still getting the hang of holding my 2 month old son while I check my emails or read a book. In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Are any of you out there new fathers?

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Anything Goes Marketing

NOVEMBER 11, 2007

I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. Why were response rates so high the second time around?

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Anything Goes Marketing

JUNE 29, 2009

Together, these make up a personalization playbook that you may want to keep in mind when you plan and execute your future campaign: Email / direct mail merge fields : This is the bottom of the pyramid in terms of personalization. Adding someone’s “first name” to an email is the least that you can do these days.

Tactics 100

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Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%.

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Anything Goes Marketing

JUNE 22, 2008

From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. To go back to my last point on that newsletter sign up - should this be a simple email only form or should you have a link that directs web visitors to a newsletter sign up page? What's in it for me?

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Anything Goes Marketing

OCTOBER 13, 2008

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion. Add a privacy agreement. Good luck!!

Landing Pages 100

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Anything Goes Marketing

JULY 4, 2010

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. This past week, I read about a fantastic approach from Avid that makes it easy for email subscribers to customize the email content they receive from Avid as well as let Avid know what they are interested in.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

FEBRUARY 25, 2007

If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

FEBRUARY 27, 2007

If you send out email regularly, getting a few extra opens is always a good thing. I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

NOVEMBER 15, 2006

When it comes to preparing an email to promote an upcoming event, all you can think about is the date of the event that is looming and your eager boss that has not seen the invite go out yet. This obviously depends on the nature of your email but this is typically a major objective for marketers. Have you been here before?

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Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. Their tips are deadly (in a good way - just like "viral" campaigns). Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. I personally liked Beer.com's promo the best.

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Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Besides name and email, choose your registrations carefully! 56% of users use business email addresses but 46% use non-business email addresses.

Lead Qualification 100

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Anything Goes Marketing

AUGUST 19, 2006

What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? Send one last email blast. Notice how we have used consistent branding between email and your website.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

AUGUST 3, 2009

I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. Once you sign up at Twitpic, you’ll get an email address that you can email your pics to from your phone. The subject in your email is the message that will appear with a link to the pic. It’s that easy.

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Anything Goes Marketing

APRIL 30, 2006

Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". Turns out brides visiting the photographer booking site were far more likely to complete and submit an email form when they were asked for the date of their wedding "to check availability". "It

Email Marketing 100

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Anything Goes Marketing

NOVEMBER 15, 2009

They are some of the best and brightest out there. The marketing organizations that have the right people and are using the best practice strategies will have the most success. EE09 Eloqua : Omniture: EVERY email must be personalized and relevant. Waterfall is center of all marketing. Brilliant stuff, @Omniture.

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Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

FEBRUARY 12, 2007

While Old Spice is still trying to make itself look like the cool, "in" brand to appeal to a younger demographic, it's recently launched a new campaign that embraces that old, stuffy, "that's the type of stuff that my dad used in the dark ages" feeling that we all know. Email addresses are required when you leave a comment.

Marketing & Strategy 100

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Anything Goes Marketing

MAY 17, 2009

sds09 kdewitte27 : # sds09 Org's that have embraced a closed loop approach=+21% profit and +24% rev growth vs -6% and 0% for those that haven't (3 yr timeframe) amyblack : Deborah Nelson at HP says that her "best in class" roi target is $70 earned for every dollar spent. Why not have one on Why they switched? Do partners really want you to?

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B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 29, 2006

Someone signs up to receive your blog feed or email updates from you - what do you do? If you're answer is "nothing" or "We send them an email when the next campaign rolls around" then you should read this post. Here's the most important tip: Send this initial email out right away! Thanks for subscribing!

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Anything Goes Marketing

FEBRUARY 21, 2009

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. The Evolution of the Autoresponder Email Let's start with the evolution of the autoresponder. The Traditional Email Autoresponder Thanks for registering. Email Autoresponder 1.0

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