Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. The best marketers appreciate the need to appeal to buyers on a more human level throughout their entire path to purchase. It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Marketing Insider Group

MAY 27, 2023

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. .” Seth Godin Image Source: PCMA He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Heinz Marketing

AUGUST 2, 2018

How I Work” is one of my favorite recurring series in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and I’ve been honored to have several heavy hitters in the B2B Sales and Marketing space who have joined our own series over the last few years. Location: Home is Montreal and work is Toronto, Canada.

Eloqua 40

Eloqua Work Management Marketing Management Product 40

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Webbiquity

AUGUST 4, 2020

Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. This was the second in a series of four posts focused on remote work technologies. The post The 10 Best Webinar and Webcasting Tools appeared first on B2B Marketing Blog | Webbiquity. ClickMeeting. Total reviews: 254.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

NOVEMBER 10, 2020

When possible, the best approach is to give buyers control of how they experience the demo. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Self-guided demos and explainer videos work well for almost any type of software. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. Why is technographic data so important? As it turns out—a lot.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. So clicks don’t work. And opens don’t work. They are your best conversion metric and they normalize the data regardless of the opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. It works very well with HubSpot, which is critical for us. PathFactory has the best support. Christopher M , Demand Generation Manager.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

PathFactory

AUGUST 11, 2021

In a recent blog post, Oracle shared how their marketing team uses PathFactory to accelerate their Oracle Eloqua nurtures, optimize content delivery and engagement on specific product segments of their website, and improve their understanding of insights such as which content assets are performing and which accounts are viewing content.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. Why Is Technographic Data So Important? As it turns out—a lot.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). It’s important to understand that engagement is best used in context. Use this to optimize meetings for sales calling campaigns. Is this person at a company with a high predictive fit ?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Tomorrow People

MARCH 13, 2018

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. Let the market tell you what’s working. These numbers tell you how your hard work translates into success. Let us work with them, not in isolation. It’s about numbers. Percentages.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Martech

DECEMBER 12, 2022

The best practice is to create two or three web form templates you can reuse across all of the forms on your website. The thing that will streamline your intake process best as possible is to create an Excel or Google Sheets template for marketers to use.”. So here are four things you can do to fix that. . Consolidating web forms.

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Automation Optimization 107

Martech

DECEMBER 14, 2022

The best way to be more productive yourself is to train others to do their own work and do their own work better. Either way, the result is the same: It doesn’t work. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. Get MarTech! In your inbox.

Work Management 102

Work Management Marketing Management Marketing Automation Services Organization 102

6sense

FEBRUARY 3, 2022

The best email newsletter advice I’ve heard within the past few years came from Ann Handley , who reminds us that the most important part of a newsletter is the LETTER. Learning From the Best . It’s one of the best examples of B2B community I’ve ever seen. . Make It About More Than Work. Take It Offline.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

KoMarketing Associates

AUGUST 23, 2016

We all know that talking too much about your company on social media isn’t the best way to engage your audience, but that doesn’t mean you should shy away from sharing the important stuff. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Smarte

DECEMBER 9, 2021

In the dynamic B2B environment that we operate in, thousands of companies are competing to get noticed in front of their best prospects. But how can you extract the best value out of this data? How can you take the data you already possess and make the best use of it? The SMARTe Method to B2B Data Enrichment. Improve efficiency.

B2B 98

B2B API Eloqua B2B Sales 98

Valasys

FEBRUARY 19, 2024

Even one of the most coveted Dutch BV setup can’t work as effectively if not for the integration of MarTech in its operations. In this guide, we’ll explore four of the best marketing technologies that every company needs to integrate into their system to thrive in the digital landscape.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Litmus

NOVEMBER 9, 2020

This information is used to determine the best send day and time per individual. Your best bet is to look at your own audience and see when they’re opening, then use that information to tailor your sends accordingly. How do you boost team morale with everyone working from home? And, use default values such as “Valued Customer”.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Where did they come from?

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Ledger Bennett

DECEMBER 18, 2019

Growth marketers work cross-funnel. Growth marketers work across departments. Revenue engines only work if cross functional teams work closely together towards the same goal, and tactical and strategic marketing decisions are made based on data and testing. How a growth marketer could benefit your B2B business.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Heinz Marketing

OCTOBER 4, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are here every week in the middle of your work week, even if it’s the last day of the month, even if it’s the last day of the quarter. Sendoso does it right.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Ledger Bennett

JULY 31, 2020

49% of workers reported working from home at some point in the seven days up to 14 June. 25% of the UK population will experience a mental health problem of some kind each year. 20% of the population say they are always or often lonely which increases the likelihood of mortality by 26%. 33% of young people are suffering from mental troubles.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

ClearVoice

APRIL 14, 2023

Some examples include Marketo, Eloqua, and Pardot. Of course, the tools that work best for you will depend on the specific KPIs you’re measuring and the data sources you need to integrate. It’s best to perform this step prior to committing to any KPI tools. Business intelligence tools.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Ledger Bennett

APRIL 1, 2020

And it’s working. We’re not talking about removing the human touches altogether, that simply wouldn’t work. Enabling the digital sale is the project businesses can start working on right now. In the current climate, shares in businesses like Zoom and Slack are being widely lauded as a good investment.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Content4Demand

OCTOBER 16, 2020

Orchestration is dynamic in nature and it requires a work-smarter-not harder mentality to achieve its beauty. Since their days at Eloqua, Triblio’s co-founders, Andre Yee (CEO) and Mike Ball (CTO), have been committed to building martech to help real practitioners in the field impact revenue at their organizations. Chess Not Checkers.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Ledger Bennett

MARCH 25, 2020

And it’s working. We’re not talking about removing the human touches altogether, that simply wouldn’t work. Enabling the digital sale is the project businesses can start working on right now. In the current climate, shares in businesses like Zoom and Slack are being widely lauded as a good investment.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Only B2B

OCTOBER 20, 2020

So, tip one is ‘You’ need to decide the definition of ‘Qualified’ and work upon ‘ Sales qualified lead ’. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Must Read: Lead Generation Best Practices and Examples.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I have worked in B2B marketing, sales and alliance management for 25 years. I also began working with CRM systems to enable database marketing efforts and lead results analytics. Meeting people is the best way to influence them.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together.

Eloqua 120

Eloqua Blogger B2B Sales Paid Search Agency 120

Customer Experience Matrix

JUNE 9, 2009

It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120