Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Martech

DECEMBER 12, 2022

The best practice is to create two or three web form templates you can reuse across all of the forms on your website. You can use these for resource downloads, for contact sales requests, for starter trial requests, registering for a webinar, or any other type of content that someone would access from your website. Get MarTech!

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Optimization 99

Allocadia

APRIL 8, 2019

Helena Lewis, senior group manager for global marketing operations and technology at National Instruments, joined me for How National Instruments Revamped Marketing Planning Using the SiriusDecisions Campaign Framework , the latest webinar in our #RunMarketing series.

Planning 40

Planning Marketing Plans Webinar Metrics Work Management 40

markempa

DECEMBER 29, 2011

This year’s B2B Lead Roundtable webinars are testament to that. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. The results were astounding – the difference between the best- and worst-performing lists was $581 per lead.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Smarte

DECEMBER 9, 2021

In the dynamic B2B environment that we operate in, thousands of companies are competing to get noticed in front of their best prospects. But how can you extract the best value out of this data? How can you take the data you already possess and make the best use of it? The SMARTe Method to B2B Data Enrichment.

B2B 98

B2B API Eloqua B2B Sales 98

LeadSloth

JUNE 7, 2010

Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar. Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. View webinar here.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Ledger Bennett

MARCH 12, 2020

We’ve had countless messages and calls from clients asking what the best course of action is if an event has to be cancelled or attendees start to cancel as a result of Coronavirus risk. – Webinar. Run a webinar on your event sub-theme and encourage people to register. Run a live event online. – YouTube.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. Meeting people is the best way to influence them.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. How to determine the best models?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. Some Best in Class Marketing Automation Tools. Getting Started With Marketing Automation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Point

DECEMBER 6, 2010

7 Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. The First (Almost) Clickable Direct Mail.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Heinz Marketing

OCTOBER 4, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So every week on Sales Pipeline Radio, we are featuring some of the best and brightest minds in sales and marketing in B2B. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Or, give the on-demand webinar a listen for yourself!) For example, perhaps your organization gets better leads through webinars than whitepapers. Your model should therefore grant a larger weight to those webinars.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

SnapApp

MAY 28, 2019

Say you host a webinar and 60 people sign up. To start, use your lead forms to gather information about your blog readers, website visitors, and webinar attendees. A good nurture program starts with great content—blog posts, ebooks, webinars, and more. The best part? Here’s where the challenge lies.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Rules like “give them +5 if they attend the webinar” are simply based on guessing what qualifies as a good lead.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

The Point

JANUARY 13, 2015

That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. And best of all, the revenue that the campaign delivered to the business.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Convince & Convert

APRIL 1, 2012

The best way to take the second step in content marketing (especially a blog) is to methodically create and test helpful content that is immediately accessible. a webinar replay, ebook, podcast, et al) This content should help, not sell. As Joe Chernov from Eloqua says, “forms are the enemy of spread.”

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

The best way to take the second step in content marketing (especially a blog) is to methodically create and test helpful content that is immediately accessible. a webinar replay, ebook, podcast, et al) This content should help, not sell. As Joe Chernov from Eloqua says, “forms are the enemy of spread.”

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. These include urgency (why you message is important to prospects, now ), impact (what’s in it for the reader?)

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. But that’s not say that you need to restrict yourself to the generic webinars that immediately comes to mind when you think of B2B video content - there are tons of other ways that B2B marketers can utilize videos.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

SnapApp

OCTOBER 24, 2018

Where will your audience go when you promote a new ebook or webinar? The best part? As well as our integrations with Pardot , HubSpot , and Eloqua. As you queue up programs each quarter, how many landing pages are involved? Landing pages are a key part of your marketing strategy and a big part of lead qualification.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

LeadSloth

AUGUST 11, 2009

For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. There is no set amount of fields that are best. Jep: What kind of conversion offers (whitepapers, webinars, trials, etc.) do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SWZD

SEPTEMBER 11, 2019

Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now. This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Vidyard

MAY 12, 2015

We have already seen that video is the best way for B2B brands to engage with their audiences throughout all stages of the buying journey,” said Michael Litt, CEO of Vidyard. Learn how interactive video leads to real marketing results and how your organization can get started at our joint webinar on June 24.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

TrustRadius Marketing

NOVEMBER 14, 2019

Lead Scoring: Identify the best lead for a campaign or tactic. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. We use Eloqua to support direct messaging for the revenue administration.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up. How many webinars are being advertised here? Too confusing.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. However, words can only say so much. Chad H @chadhorenfeldt Tweet This!

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Marketing Insider Group

MAY 24, 2012

This extension is the best way to extract the highest level of value from content marketing costs. Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs. Marketing Cloud: Winning Content Strategies Marketing Webinar.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100