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Anything Goes Marketing
NOVEMBER 15, 2009
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.
Onalytica B2B
JANUARY 8, 2019
In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. Meeting people is the best way to influence them.
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Webbiquity
DECEMBER 26, 2012
But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. What are today’s best practices for B2B PR?
Ambal's Amusings
DECEMBER 17, 2009
Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. "Twitter!
Industrial Marketing Today
MAY 11, 2010
IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Convince & Convert
OCTOBER 2, 2013
Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Have a team discussion about which ones are the best fit for your content marketing program. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea.
Leadspace
JANUARY 17, 2017
Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. But if the person is an industry analyst, it’s more likely they’re writing a white paper and looking for people to speak with on the subject. By providing their email address, they are considered “known”.
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