Customer Experience Matrix

AUGUST 23, 2012

I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. This isn’t at all to say that the products are equivalent.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

Eloqua 40

Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

SendinBlue

AUGUST 24, 2020

This list details some of the best marketing automation software around to help you decide which one is right for you. The Best Marketing Automation Platforms to Boost Your Results. Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

ANNUITAS

MAY 13, 2021

They have done some customer journey work and know how to delight their customer through their product or service. This evaluation looked at the four market leading platforms today—Oracle Eloqua, Marketo, Salesforce Pardot and Hubspot—analyzing 112 requirements that are critical for enterprise environments.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. The best marketers appreciate the need to appeal to buyers on a more human level throughout their entire path to purchase. It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Both vendors and buyers use demos and vendor/product websites. To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.”

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. As it turns out—a lot. Every company’s tech stack says something different.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

ANNUITAS

SEPTEMBER 21, 2018

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. Their Content Management and Personalization products could also seriously expand Marketo’s ability to power PDG. And that’s a good thing. So where do we net out on this?

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

PathFactory

JULY 8, 2021

Removing friction is what we do, and we’re so proud to see this translate beyond our product. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. PathFactory has the best support. Jennifer B , VP Marketing Strategy.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. It’s important to understand that engagement is best used in context.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. As it turns out—a lot. Every company’s tech stack says something different.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

PathFactory

AUGUST 11, 2021

In a recent blog post, Oracle shared how their marketing team uses PathFactory to accelerate their Oracle Eloqua nurtures, optimize content delivery and engagement on specific product segments of their website, and improve their understanding of insights such as which content assets are performing and which accounts are viewing content.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

PathFactory

JULY 29, 2022

This partnership will drive business growth through: Increasing sales productivity. Eloqua Customer? Oracle’s Fusion Sales, in conjunction with PathFactory’s content and revenue intelligence engine, will arm sellers with valuable customer data and content consumption behavior during each buyer’s journey. Increasing buyer satisfaction.

Generation 52

Generation Eloqua Customer Satisfaction Buyer's Journey 52

PureB2B

MAY 30, 2022

Companies quickly realized that they could extrapolate assumptions about customer demographics (wealth, brand preferences, likelihood to buy specific products) based on their technology use. So many organizations today rely on their technology stack to drive growth, productivity, customer relationships, and more—regardless of industry.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Engagio

FEBRUARY 21, 2020

I find meeting individually always gives me the best feedback versus putting everyone in a conference room. Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. For this website scraping example, we know the data isn’t 100% accurate, so we treat it on a scale.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

KoMarketing Associates

AUGUST 23, 2016

We all know that talking too much about your company on social media isn’t the best way to engage your audience, but that doesn’t mean you should shy away from sharing the important stuff. These allow B2B companies to promote specific products to better market to different audiences. Make Sure Your Audience Can Find You.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Zoominfo

MAY 9, 2022

The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo. Today, sales is driven by insights.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Heinz Marketing

OCTOBER 4, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So every week on Sales Pipeline Radio, we are featuring some of the best and brightest minds in sales and marketing in B2B. Sendoso does it right. You’re going to learn a lot.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

ClearVoice

APRIL 14, 2023

For instance, if you’re using content to spread awareness about a new product, your social KPIs would be different than if you were using posts to boost engagement with your website. For example, the conversion rate may tell you that 1% of visitors decided to buy your product or 2% downloaded an e-book. Business intelligence tools.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Only B2B

OCTOBER 20, 2020

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. As per the study, half of the leads are not always ready to buy the product or services. Lead Nurturing. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Martech

DECEMBER 14, 2022

The best way to be more productive yourself is to train others to do their own work and do their own work better. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. This is what I mean by self-service.”.

Work Management 95

Work Management Marketing Management Marketing Automation Services Organization 95

Madison Logic

AUGUST 8, 2019

Madison Logic is excited to announce a bi-directional integration with Oracle Eloqua, combining best-in-class lead and campaign management skills with Madison Logic’s global reach and advanced targeting. We asked our Product Manager, Francesco Gallo.

Eloqua 13

Eloqua Video Marketing Class Marketing Funnels 13

Customer Experience Matrix

APRIL 15, 2012

Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. The best-in-class, average, and laggard classifications illustrate the huge gap between even average performers and best-in-class.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

JUNE 9, 2009

but there’s an online demo that seems to cover pretty much the whole product. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Ledger Bennett

DECEMBER 18, 2019

Growth hacking focuses on the full product or service lifecycle and sales funnel. Product or service development, design, user experience, customer on-boarding and experience, marketing, sales processes and referral. What is growth marketing? Growth marketing is the discipline of applying growth hacking principles to marketing.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. B2B marketing automation solutions assist in making your team more productive.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

JULY 11, 2011

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. B2B marketing automation could still stall – as B2C marketing automation did – as a niche product for an elite group of sophisticated marketers.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

TrustRadius Marketing

JANUARY 8, 2020

Here are the 5 top Hubspot alternatives to explore in order to get a good feel for what will best support your marketing strategy. . Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. The abundance of integrations makes Eloqua stand out among enterprise-level competitors.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52