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Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

It's All About Revenue

by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced  Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform  the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

Lead Generation: When To Use Registration Forms

B2B Marketing Insider

And marketers should employ strategies to identify and capture every one of these leads that we can for our businesses. And so the question arises: which content should I make “registration-required” in order to maximize my lead capture while also reaching the largest possible audience of potential buyers? Generate Demand With Content Marketing. Demand Generation

Happy Birthday, sales lead generation company Find New Customers – belatedly

Fearless Competitor

Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. You can follow Jeff on Twitter at @fearlesscomp. . What do you think?

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  General B2B Marketing & Lead Generation.

B2B Lead Generation | Where Are You Today?

Fearless Competitor

B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. They were just past the chimpanzee on the left.

3 Newer Types of Content Tactics To Support Lead Gen

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

How Many Lead Nurturing Campaigns Should You Run? [CHART]

It's All About Revenue

by Egan Cheung | Tweet this Lead nurturing  is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand preference long before a purchase decision is made. How Many Lead Nurturing Campaigns Should You Run? What do you think?

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Remember, we need fewer and better leads for sales.). It’s a lot like dieting.

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Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. Pulizzi, who founded The Content Marketing Institute , was my lead collaborator. View more documents from Eloqua.

Buying software is easy. Fixing Lead Generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing automation products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. Unfortunately, there’s no “Wonder Herb” in B2B lead generation and marketing either. Design lead nurturing campaigns in a Problem to Solution story-telling format using your content.

B2B Lead Generation | Top 10 Guest Posts You May Have Missed

Fearless Competitor

Here are some other great content on B2B lead generation and marketing you may not have seen before. We’ve written so many great articles on topics like sales lead generation , social media marketing and the like for other blogs. Here are our top 10 guest posts on sales lead generation topics, including a superb brand new #1. We hope you enjoy them.

Marketing Automation Simplified [Slide Deck]

It's All About Revenue

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Share your best practice tips and follow the discussion on Twitter with the hashtag #MASimplified. Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Who is the Hero of our Story? You are!

Fearless Competitor

With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Your employer’s to blame, because they have not invested fully in a best-practices sales lead generation program. They have not purchased marketing automation like Marketo or Eloqua. Answer: Beleaguered sales people. We feel your pain. You are!

10 Things Your CEO Needs to Know Now about B2B Demand Generation

Fearless Competitor

10 Things Your CEO Needs to Know Now about B2B Demand Generation. This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. Here are Jeff Ogden , the award-winning President of Find New Customers  shares his list of  10 Things Your CEO Need to Know Now about B2B demand generation.

What Tools and Management Systems Work Best for B2B Lead Generation

B2Bbloggers

You can find many leads from people talking about you, and keep an eye out on how others perceive your company.  Finding management systems that have database access along with other features could help streamline your lead generation efforts, and save you money at the same time. Experimentation Is The New Best Practice 6. How can we help you Make Good Media?

The Simple Guide to Lead Nurturing

Fearless Competitor

B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. Where do we build our lead nurturing campaigns? Power of lead nurturing in B2B. The presentation is below. is complex.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

It wasn’t a best practice research report. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. Jeremy: Tell me a little bit about yourself, your role at Eloqua, and the size of the team that is responsible for social media, content marketing, and online communities. It was Michael.

What was the best B2B Marketing Idea of 2010?

Fearless Competitor

We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea? Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices Marketing

Highlights of this week’s best blog posts at Fearless Competitor

Fearless Competitor

Weekly Summary of the Best Blog Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. Core Values of Find New Customers, the sales lead generation company. Unfortunately, this means dysfunctional sales lead generation programs. Drive Inbound Leads with B2B Marketing Sales Leads.

3 Reasons why lead nurturing and scoring have NOTHING to do with software

Fearless Competitor

B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! recent exchange he had with Brian Carroll on his B2B Lead Gene.

How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. More quality sales opportunities leads to more sales which leads to higher revenue and market share.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Do they go with a top-of-the-line tool like Eloqua, or Marketo? From the CRM would be best but it’s likely that data needs to be cleaned and segmented. Does the site architecture support the content generation plan so that they’ll get traffic over time? You can generate content with WriterAccess. They say, “Okay, go!” How do we send a simple email?

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The Best B2B marketing companies…and Jill

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Companies. This Saturday, I want to share what I consider the very best B2B marketing companies. Eloqua. Filed under: Demand Generation , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Manufacturing Sales , Marketing , Marketing Automation , marketing campaigns , Remarkable content. The opinions herein are my own unscientific ones. 99% of b2b sellers today cannot touch these smart and savvy companies. We congratulate each of them.

The Simple Guide to Lead Nurturing

Fearless Competitor

B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. Where do we build our lead nurturing campaigns? Power of lead nurturing in B2B. The presentation is below. is complex.

Marketing Automation, Set It and Forget It

Puzzle Marketer

Marketing automation combines technology, typically hosted, with business processes that score leads based on fixed criteria like title and size of company, as well as dynamic criteria, such as which web pages the person viewed, whether the individual attended a webinar or clicked through to an offer. That process is generally called “lead nurturing,” which is a popular buzzword in the industry. Turn your marketing into a 24/7 sales generating machine. Automate processes like these and scale the number of touch points, leads generated, and sales routed.

The Top 25 Posts of 2012

It's All About Revenue

by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. Sometimes the best way to convince a customer to deepen their relationship with you is to act like they’re a prospect. 6. Our Content to Customer presentation laid out how Eloqua approaches content, and how it aligns to the sales cycle. To our subscribers, thanks for hanging out all year. Enjoy! 1.

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4 Steps for Making Demand Generation More Social

It's All About Revenue

While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation.  Below we provide the Eloqua 4-step model for how B2B marketers can get started using social to drive demand generation.

3 Cool Lead Nurturing Programs You’re Not Running

It's All About Revenue

In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. It might look a little bit like this: A new lead comes in through a website, tradeshow or somewhere else, and receives an automated, introductory email from the sales rep. Why not use lead nurturing programs to help differentiate your solution? Let’s explore three really cool use cases. 1. The“Free Trial” Nurture.

How to Generate More Opt-ins With Your Email Marketing Campaign

It's All About Revenue

Also, remember to include a link to a designated spot on your website (the homepage typically works best), integrated with your email platform, where people can enroll themselves. This technique works great for leads that are coming in via inbound marketing methods or through social campaigns. Studies show the average corporate employee receives approximately 105 emails per day.

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What’s the Biggest Challenge Facing Your Business Today?

Fearless Competitor

If you’re in Sales, you hate the crappy leads Marketing is giving you. Crappy leads means wasted time and lost selling opportunities. The head of Marketing needs to invest in a best practices sales lead generation program  and purchase good software like Marketo or Eloqua. That’s right. want to know what’s on your mind now. Speak up.

4 Content Marketing Metrics Trends and Best Practices

It's All About Revenue

In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Tip : Prioritizing your content metrics should be a collaborative effort between the content manager and your demand generation teams. So what are marketers doing? How much and what part of it?).

Very exciting times at Find New Customers

Fearless Competitor

They even asked me to connect with one of their board members, the former CEO of Eloqua. Like Bryan Kramer of #H2H, best selling author Dave Kerpen, and branding expert Denise Lee Yohn.  Dr. Woody , the popular TV expert, is an upcoming show guest too. B2B lead generation Buyer Personas CMO recruiting Fearless Competitor Find New Customers lead generation Leadership