ClickZ

OCTOBER 1, 2020

30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. Where should they advertise their products (Google, Amazon, Walmart, all three)? . Digital transformation leads to digital fatigue. One shiny object to rule them all.

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. The Best B2B Marketing Blogs. Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. B2B Digital Marketing by @ Wittlake Eric Wittlake.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

PureB2B

JUNE 13, 2017

More popular CRM software includes Salesforce and Zoho, but the size and nature of your business requirements will determine what type of CRM tool will best fit your needs. Despite being one of the oldest forms of digital marketing, email marketing still provides the best ROI in the business. Email Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

PureB2B

JUNE 13, 2017

More popular CRM software includes Salesforce and Zoho, but the size and nature of your business requirements will determine what type of CRM tool will best fit your needs. Despite being one of the oldest forms of digital marketing, email marketing still provides the best ROI in the business. Email Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

SmartBug Media

MARCH 18, 2019

Because video is becoming such an integral part of digital marketing, we want to dive into the differences and benefits of video hosting platforms to help you decide which might be best for your business. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Here are leads that are qualified; that are interested. You can go google something, you can find any facts and information. You can get that.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Referral Rock

OCTOBER 30, 2019

To help you grow your business, convert more leads, and prove POI for your inbound campaigns. Honestly, if you’re just starting to build your marketing stack, I would recommend signing up for three free tools, Hubspot, Google Analytics, and Mailchimp. Email Marketing Tools. Digital Marketing Software Example: Campaign Monitor.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), — See how real time data enrichment makes lead generation easier and more effective. Hello, all, and here’s to a promising 2017!

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

SnapApp

DECEMBER 1, 2014

Last week, Google launched a month-long ad campaign on an electronic billboard the size of a football field in Times Square. If a visitor filled out the lead generation form at the end of the game, their data mapped into Unitrends’ Eloqua system — and were flagged for sales if their answers qualified them for follow-up.

Spending 48

Spending Top of Funnel Sales Qualified Leads Funnel Advertising 48

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. A true acceptance of those leads can really bring them on board.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. ” Marketing & Sales Alignment Via Shared Lead Definition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. I've also added my most popular posts which demonstrates some of my best (or worst work).

Traffic 100

Traffic RSS Blogger Eloqua 100

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big but concise lead-in. Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. What’s the Best Social Media Monitoring Tool? Google Website Optimizer.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. The Contributors. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

MARCH 1, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. link] | https://twitter.com/BrennerMichael.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Let me you give you a real-life scenario: A three-person marketing team for a large technology company is struggling to supply inside sales reps with good leads. What''s wrong with this picture?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Convince & Convert

MARCH 22, 2012

It is an amazing mechanism for getting people over the line in terms of just tiny bits of interaction ultimately leading up to, in our case, becoming a customer, and in this organization’s case, making a donation or soliciting a donation from someone else. From Content to Customer by Eloqua & JESS3. It doesn’t work.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

It is an amazing mechanism for getting people over the line in terms of just tiny bits of interaction ultimately leading up to, in our case, becoming a customer, and in this organization’s case, making a donation or soliciting a donation from someone else. From Content to Customer by Eloqua & JESS3. It doesn’t work.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

OutboundView

SEPTEMBER 20, 2018

Use this guide as a starting point for identifying exactly where you should be making sales and marketing “bets” that give you the best opportunity to find new business. Use this guide to shape a 12-18 month strategy that gives your business the best opportunity to find new sales opportunities and grow revenue. When should you hire?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Single Grain

AUGUST 21, 2014

MA programs can help you qualify leads. Typically, marketing automation programs include lead scoring and/or grading modules that help you to determine where leads are in the buying cycle and how closely they align with your definition of an “ideal” buyer. MA programs can help you reach people at the best possible times.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Team Collaboration.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Heinz Marketing

FEBRUARY 11, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes , Blubrry , Google Play , or Stitcher. How they created good relevant, creditable content.

Sales Management 57

Sales Management Top of Funnel Lead Ranking Small Business Marketing 57

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Salesforce Marketers can utilize Salesforce’s automated lead management and scoring capabilities. Traveling marketers can even tap into the Salesforce mobile app to manage leads on the fly.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS. Act-On Software.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117