Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

NOVEMBER 26, 2013

Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark. If you’re covering topics from targeting to conversion and analysis, break your videos into a series like Eloqua has done. Takeaways: Don’t try to fit everything into one video!

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Vidyard

MAY 10, 2018

Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. Who in your organization might be best suited to help you launch this new tool? Will it make their lives easier or add additional complications? How will we implement it? Finally, think about training and enablement.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Vidyard

MAY 10, 2016

Michael and his team were recently awarded a Markie at Oracle Modern Marketing Experience for Best Digital Marketing Ecosystem. The core idea of “always on” marketing is still about delivering content, but it’s about doing it in a data-driven way that leads the customer along the funnel, when it works best for them. The Big Stack.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? With Vidyard’s Eloqua integration, for example, you can track which videos are being watched, and bump up the weightings on those videos that are performing well. Are you using video in your lead scoring model?

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

FEBRUARY 4, 2014

Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer. We used both a pop-out CTA and an end-of-video contact form in a recent campaign for Eloqua Experience – see how this works by watching until the very end of this video.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

JANUARY 14, 2015

Vidyard also tracks which videos best resonate with audiences and influence the greatest amount of revenue, helping marketers optimize their investments and make smarter decisions. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard also tracks which videos best resonate with audiences and influence the greatest amount of revenue, helping marketers optimize their investments and make smarter decisions. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

FEBRUARY 19, 2014

By paying attention to engagement, you can see where to improve, which topics typically perform best, and how long your audience will stay with you for. Walk viewers down memory lane One of the best ways to make videos that resonate with your audience is to use pop culture references your target market will recognize. Observation # 2.

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

Vidyard

MAY 12, 2015

We have already seen that video is the best way for B2B brands to engage with their audiences throughout all stages of the buying journey,” said Michael Litt, CEO of Vidyard. Through interactive video, marketers can create a two-way conversation with their audiences and drive deeper engagement in their content experiences. “We

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Vidyard

APRIL 15, 2015

Through its integrations with leading marketing clouds and CRM solutions, including Salesforce, Oracle Eloqua, Marketo, Adobe Marketing Cloud and Act-On, sales and marketing teams can track video viewing activities for each individual contact and use that information to identify their most engaged leads as well as their best performing content.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Vidyard’s HTML5 player supports all devices and screen sizes.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Vidyard’s HTML5 player supports all devices and screen sizes.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Vidyard’s HTML5 player supports all devices and screen sizes.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

APRIL 15, 2015

Through its integrations with leading marketing clouds and CRM solutions, including Salesforce, Oracle Eloqua, Marketo, Adobe Marketing Cloud and Act-On, sales and marketing teams can track video viewing activities for each individual contact and use that information to identify their most engaged leads as well as their best performing content. “By

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Best Personalized Video Campaign – Reltio. Best Use of Video for Sales Prospecting or ABM – MongoDB. They also needed a system that integrated with Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

SEPTEMBER 30, 2013

You can put your best foot forward to cultivate a role in the ‘circle of trust’ by sharing valuable content that supports the discovery process, but the real key to ramping up your rapport with the right communities is to create shareable content. Don’t be vain Carly Simon said it best: this song is not about you.

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Vidyard

MAY 12, 2015

“We have already seen that video is the best way for B2B brands to engage with their audiences throughout all stages of the buying journey,” said Michael Litt, CEO of Vidyard. Through interactive video, marketers can create a two-way conversation with their audiences and drive deeper engagement in their content experiences.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. .”

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Vidyard

NOVEMBER 18, 2015

Curious to understand which content during the live stream best engaged viewers? Drop in a form from Marketo, Eloqua or your favourite marketing automation platform, or create one with Vidyard’s event builder. Measure Engagement. Vidyard Live tracks viewership second by second, showing attendance over the course of the event.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

Vidyard

APRIL 4, 2014

One of the best ways to do this is to use a short preview video to prompt a download. Best Buy uses YouTube annotations to do this in each of their how-to Geek Squad videos. Share your video CTA best practices and examples below to get the discussion going. ExactTarget uses this approach in the video below. No problem.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. Including a video has proven to be the best way for us to accomplish this entertainment factor. A summary of who we are and what we do for those who don’t know.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

NOVEMBER 28, 2014

downloadable ebooks with best practices and tips, and social promotion. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. The “Modern Mark” campaign utilized a number of components to walk prospects through the journey towards modern marketing. Yah, there’s no point.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Vidyard

SEPTEMBER 24, 2019

The best video hosting software goes even further: It integrates into your existing applications to make the business run better. Below are things you should consider when deciding which video hosting service is the best for you. Best for: Inbound marketing. Best for: Running ads. Why Do You Need Video Hosting?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

OCTOBER 27, 2019

Here are some of the best places to let your video content live. Best Practices for Using Video on Landing Pages There are a lot of possibilities when it comes to using video on landing pages. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Here are some of the best places to let your video content live. Best Practices for Using Video on Landing Pages. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Best Practices for Using Video in Email. After all, that’s the point.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

SEPTEMBER 8, 2014

Go beyond simply knowing Marketo or Eloqua. After learning about scoring based on content consumed , I also consider this a best practice for advanced scoring systems. The best way is to track the multi-touch history from the first touch to the most recent touch. Know these principles and practice them. Share your thoughts here.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Vidyard

JULY 21, 2017

Here’s an example CTA I built for the end of a video: You can also check out some best practices for video CTAs by my buddy Micheal Litt in his Demanding Views post. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

DECEMBER 9, 2014

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. To start… What Goes Into an Award Winning Nurturing Program? But what’s involved in creating such a nurturing campaign?

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Vidyard

SEPTEMBER 18, 2019

Video in email is one of the best ways to boost your marketing conversions. Video gives you the best possible chance of breaking through to your audience. It’s more like video through email, because the best way to send videos these days is by emailing a thumbnail image that links back to the video on your site.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

MARCH 21, 2013

Integration with best-in-class tools We understand marketers don’t work in a silo. Through our experience building Eloqua and Hubspot integrations, we’ve helped marketers unlock the black box of video and deliver rich campaigns using Vidyard with these platforms.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Vidyard

JULY 15, 2013

Content is proving to be a powerful tool of attraction, but with everything from infographics to white papers to consider including in your marketing mix, why is video your best option?

Video Marketing 50

Video Marketing Top of Funnel Planning B2B Thought Leadership 50

Vidyard

SEPTEMBER 14, 2020

10 Video in Email Best Practices 7.1 Using video in email is one of the best ways to boost your marketing conversions. It’s all about testing to see where it works best for you. Benefits of Video in Email Video gives you the best possible chance of breaking through to your audience. How to Attach Videos to Your Emails 5.1

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

DECEMBER 8, 2016

But don’t sweat – at Viewtopia , the world’s best video marketing summit, Chris Harmon of boutique consultancy firm theBATstudio gave a great talk on what’s really involved in emotional marketing, and how to take it to the next level to develop a real and lasting connection with your audience.

Eloqua 50

Eloqua Paid Search Agency Video Marketing Marketing 50