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Paul Gillin

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How Much Should You Pay For Content?

Paul Gillin

In the computer industry, which is what I know best, $1 to $1.50 Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Paying within two weeks, rather than the corporate-mandated 60 days, will make you their best friend. I’m sure there are many more. Final Note: Be Reasonable.

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