KoMarketing Associates

AUGUST 23, 2016

We all know that talking too much about your company on social media isn’t the best way to engage your audience, but that doesn’t mean you should shy away from sharing the important stuff. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Per Executive Summary, “ The report identifies best practices in lead scoring and prioritization by analyzing the processes, capabilities, and performance of top performing organizations.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 25, 2013

Some of the key takeaways of the two charts below: In-house email marketing is the best channel for generating high quality leads and third best for quantity. Eloqua and CMO.com helped coordinate survey information. More information on this topic can be found in this article from Search Engine Watch.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. 10 of the Best B2B Internet Marketing Infographics of 2012. Related Posts. 8 More Compelling Infographics About Content Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

JULY 21, 2015

You can experiment with the length of the forms / the number of form fields to see what generates the best results. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120