Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. “Hey…” was the best subject line in Barack Obama’s fundraising emails. Saying Thank You improves open rates and click rates. Share your opinion in the comments below or with me on Twitter ( @wittlake ).

Practices 100

Practices Eloqua Best Practices Open Rate 100

Digital B2B Marketing

JULY 25, 2013

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse' This happens: 2.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

MARCH 14, 2013

What if you could create a template for an ad, dynamically create hundreds of versions for different audiences, products or messages, and then have an algorithm optimize your creative, determining the best performing version for each audience? Companies like MediaMind make this possible today. Marketing Automation.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100