Trending Sources

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

It's All About Revenue

by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced  Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform  the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

How To Strategize For The New Eloqua Release

ANNUITAS

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. What is the best way for your team to utilize this new technology? Let us know and share some of your best-practices.

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

It's All About Revenue

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share.  Read our Powerpoint and FAQ to understand the drivers for this exciting development.  I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Eloqua enables this by bringing together an understanding of both the “facts” that we can know about a buyer and their “actions”  The facts, such as their title, role, and industry guide us towards understanding if they are likely buyers of our services at some point in the future. Thank you for your continued support and for being part of the Eloqua community.

Oracle and Eloqua: Driving the Modern Marketing Era

It's All About Revenue

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Additionally, the open Eloqua platform will continue to support multiple CRM systems.

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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. The stock had been hovering around $17.50

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Who Goes to Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. First off, we should note that this is poised to be the biggest Eloqua Experience yet. Who Goes to Eloqua Experience? Breakdown of attendees by title.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1. What does “Dominate Your Communications” mean?

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

It's All About Revenue

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services. Connect with him on Twitter @akeroyd. Combining Forces to Align Content and Context.

Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). attended the session with Siteworx, an early adopter of Eloqua 10. Overall.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

It's All About Revenue

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. Best practices emerged. Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

It's All About Revenue

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. My Must-Attend Sessions at Eloqua Experience 2013 by Brian Hansford / Heinz Marketing.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

It's All About Revenue

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Fast-forward Score! Ask a question. Tell Tell a story.

Can Eloqua Skills Help Get You Promoted? [CHART]

It's All About Revenue

by Egan Cheung | Tweet this As a product manager, my motivation is to build tools that make our customers the best at what they do.   First of all, I found that a whopping 5,539 professionals are currently listing Eloqua on their online resume.  Maybe you can let me know: has Eloqua helped you meet your career goals? Can Eloqua Skills Help Get You Promoted?

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

It's All About Revenue

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about? Take Notes… but. It’s true! No really.

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. Today I’ll present the third and (mercifully?) They have one to fifteen marketing automation users.

What to Expect at Eloqua Experience

It's All About Revenue

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management. Yet, we thought the best way to prep you was with photos. Will you be at Eloqua Experience today?

Who Won an Eloqua Markie Award

It's All About Revenue

And you could feel the anticipation leading up to the event during Eloqua Experience. So without further ado… Best International Campaign. Best Customer Lifecycle. D&B. Best Lead Nurturing Campaign. Best Lead Scoring Program. Who Won an Eloqua Markie Award is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. As you build your nurture, let us know who you like to look to for best practice in marketing automation and B2B email drumbeat.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. As you build your nurture, let us know who you like to look to for best practice in marketing automation and B2B email drumbeat.

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What Was Your Favorite Part of Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most. Take a look at this deck from Eloqua’s CEO Joe Payne’s keynote address at Eloqua Experience 2011.

Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

It's All About Revenue

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Here are 5 reasons from former speakers why you should cultivate a role in the Modern Marketing discussion by submitting a speaking proposal for Eloqua Experience 2013!  . 1. Submit your speaking proposal for Eloqua Experience, Oct.

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

It's All About Revenue

Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua. Content Marketing Eloqua Grande Guide JESS3 Revenue Performance Management Wikipedia wikipedianby Joe Chernov | Tweet this. Share email.

4 Best Practices to Uniting Content Marketing Teams and Workflows

It's All About Revenue

Here’s a look at four best practices used by savvy brands to align marketing with broader organizational goals. 1. The best content marketing is typically aligned with global and local marketing strategies. Interested in reading about content marketing best practices in more detail including the impact of technology and the strategies used by top-notch brands?

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. His example-rich contribution includes insightful thoughts on what content marketing is, what practices work best, and how it can be measured. View more documents from Eloqua. Pulizzi, who founded The Content Marketing Institute , was my lead collaborator.

The 6 Best Slideshare Decks on Content Marketing

B2B Marketing Insider

So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. And from that list of amazing presentations, I chose these 6 to demonstrate some of the best thinking on content – from the business case, to the strategy, to how to get it done. From Content to Customer by Eloqua & JESS3 from Eloqua. Did I miss any great ones?

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Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

It wasn’t a best practice research report. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. Jeremy: Tell me a little bit about yourself, your role at Eloqua, and the size of the team that is responsible for social media, content marketing, and online communities. It was Michael.

Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. “Hey…” was the best subject line in Barack Obama’s fundraising emails. Email Copyblogger eloqua Shelly Kramer SpamYou strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study.

Culture Eats Strategy For Breakfast

It's All About Revenue

by Alex Shootman | Tweet this It’s been approximately two months since Eloqua officially became a part of Oracle. The conversations usually started with the question, “ Why did Oracle buy Eloqua ?”  Inside Eloqua we have a saying, “ Culture eats strategy for breakfast on a cold plate…every time ”. Why Eloqua, and now why Oracle l Eloqua?

Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. Best yet, the correspondence is automatically updated in the user’s Eloqua databases.

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Eloqua Book Review: Likeable Social Media

It's All About Revenue

The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders. As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 Share email. Facebook.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. • The best social media managers will work themselves out of their jobs by making their organizations social media proficient. Research, through social media, has to fill in much of this gap. They can be gamed.

4 Content Marketing Metrics Trends and Best Practices

It's All About Revenue

In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. So what are marketers doing?

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

It's All About Revenue

Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises.  In fact, we manage over 1.7 We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. by Joe Payne | Tweet this. My iPhone blew up this morning.  Here’s ours: CRM and social are no longer adjacent industries. 

Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando

It's All About Revenue

by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers. Early bird pricing for Eloqua Experience ends Friday, August 17, so make sure you purchase your tickets today! Digital Marketing b2b marketing Eloqua Experience Eloqua Experience 2012 marketing automation Orlando tourismDisneyworld.

Who Won a Markie Award?

It's All About Revenue

That’s the feel and color from the annual Eloqua Markie awards. Best Customer Lifecycle Program:   SurePayroll Inc. Best International Campaign: Rockwell Automation. Best Lead Nurturing Program: FIS Global. Best Lead Scoring Program: LinkedIn. Connecting in the Eloqua AppCloud: Trend Micro. by Jesse Noyes | Tweet this The red carpet. We won!”

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Live Blogging the Eloqua Experience 2011 Keynote

It's All About Revenue

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. 32AM: Eloqua’s CEO Joe Payne takes the stage. ” 8:36AM: Eloqua CMO, Brian Kardon, on stage. Brian Kardon at Eloqua Experience 2011. But don’t forget the keynotes. A lot of people have been buzzing about the event all week.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what?

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5 Steps to Use Marketing Automation for Improved Conversion Knowledge

It's All About Revenue

In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. And once you’ve determined the best steps to take to increase your conversions, you can automate all routine processes, such as when nurturing emails are sent and phone calls are made to the prospects assuring that nothing falls through the cracks.

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. Blogs and content sharing are critical elements like websites and the Eloqua blog – It’s All about the Revenue is very popular. The best leads get sent to sales, all the people who just wanted a free pen get put into nurturing programs.  Jim Dickie sees this as the Perfect Storm. Jim

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. Respondents were then assigned a grade based on how many of their responses aligned with those best practices. In other categories, adherence to even fundamental best practices is relatively uncommon, even in areas that you’d otherwise assume to be a primary business case for marketing automation.

Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. Business Blogging Marketing Automation and Demand Generation Social Media Marketing B2B Bloggers best new b2b marketing blogs Eloqua JESS3 Joe Chernov Mack Collier Pam Moore Savvy B2B Marketing the blog treeIt’s gratifying to see that Webbiquity sprouted a leaf this time out.

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