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Anything Goes Marketing

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. I hope this post gave you some new ideas.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

These emails should be sent using a marketing automation system like Eloqua. Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer.

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Social Media Success Stories

Anything Goes Marketing

Great success indeed - Eloqua crew welcome in Atlanta anytime!! Best Story for Last Almost three years ago I married my wife. Here is the response from the client on Twitter after I tweeted about a successful tweet up: Ohhh.knew I didn't have the lingo down @ chadhorenfeldt ! Twitter tip: Keep your network updated as to where you are.

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How to convert blog traffic into loyal readers

Anything Goes Marketing

I've also added my most popular posts which demonstrates some of my best (or worst work). I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. Blogger Beta 2.0 has added a category feature which makes this really easy. The trick is to use this!

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