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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices. Connect with him on Twitter and LinkedIn. But email personalization also has its challenges. Personalization in Online Advertising.

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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

LinkedIn Group – Success-Story Marketing Group. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. Jill Konrath's book Selling To Big Companies.

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

One of the best ways to engage in audience research is to go where your audience hangs out online. Jump on Quora, Twitter, Instagram, Reddit, LinkedIn, and YouTube to find out what your audience is curious about and how they engage with those topics online. Research can truly be your best friend. Monitor Social Media Platforms.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. and LinkedIn is the “oldest” network, with 79% of users age 35 and older. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. LinkedIn Statistics. Get Elastic ).

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30 Women Shaping B2B Tech Marketing

SnapApp

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . Nandini Jammi.

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30 Women Shaping B2B Tech Marketing

SnapApp

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer’s journey with conversational marketing best practices. N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. Sophia Le.