WebMarketCentral

FEBRUARY 1, 2008

Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40