Writing on the Web

AUGUST 2, 2010

I believe this is important stuff for any professional who wants an effective online presence. Use persuasion triggers. The most effective content marketing occurs with a mixture of both rational and emotional tactics. Here’s what I see as an important shift in online marketing tactics. Tell a story of one person.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Attention is generally done more effectively by negative content. Once their negativity buttons are triggered, you’ve got their attention, now do something with that.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 22, 2011

I’ve talked about this before: here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Attention is generally done more effectively by negative content. Once their negativity buttons are triggered, you’ve got their attention, now do something with that.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

JULY 15, 2010

A blog is still “The best darn content marketing tool on the planet!&# It’s not how you do it, what matters is that you do it effectively. Are they able to use triggers to get us to buy stuff? I’ll do my best to help you learn a few tips, trends and tactics and have fun along the way. Customers rule.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

AUGUST 4, 2010

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. How can you appeal to readers’ emotions on a business-oriented site? Analyze it ?Recommend

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

JULY 15, 2011

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Analyze it ?Recommend Stimulate desire ?

Digg 100

Digg Trigger Marketing Buzz Act-On 100