Writing on the Web

FEBRUARY 4, 2016

Your blog needs good Search Engine Optimization , or SEO. For a long time, search engine optimization was all about tricks and tactics. This, however, has completely changed thanks to the updates made to the major search engines. In order to effectively market your content, you need to use keywords.

SEO 100

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Writing on the Web

JUNE 25, 2014

Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Goal #5, Attracting new visitors from search engines, is where the question marks start jumping out from your head like Medussa’s snakes.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

DECEMBER 31, 2014

Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Goal #5, Attracting new visitors from search engines, has become a moving target over the past fifteen years.

Business Blogging 100

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Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). This could be from a keyword search , a link from an external site or a link in an email. Where do you rank on search engine returns? A ssets (free). S ocial Media. Referrals indicate quality content and authority.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Search engines will not know which page to rank for what keywords. Similarly formatted content can easily be classified as duplicate content and you risk being penalized or ignored by the search engines.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

MAY 16, 2011

It’s the best way to get new viewers to your website and blog. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Publishing video on your site is like a client magnet.

Webinar Metrics 100

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Writing on the Web

NOVEMBER 28, 2012

There are some instances when written posts are far more effective than an infographic. If you’re trying to tell a story in some way or another, the written word is more effective. The very best infographics are attractive as well as useful; boxes and lines everywhere can make things look far too complicated.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100