Writing on the Web

JANUARY 19, 2012

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? What about you?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Review the quality of your content, the value of your offer (see my previous post on assets), learning more about persuasion , and adjusting your call to action. A ssets (free). S ocial Media. Comments/Shares . What do you think?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

NOVEMBER 28, 2012

There are some instances when written posts are far more effective than an infographic. If you’re trying to tell a story in some way or another, the written word is more effective. You can’t really review a product using an infographic, for instance. Get Your Point Across. This post even, would not work as an infographic.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

DECEMBER 12, 2012

Search engines determine the quality of each page in order to provide the best possible results for the searcher. Review your competitions’ websites. Review your competitions’ websites. Remember your mission and endeavor to effectively communicate it through the content on each page. I highly recommend either or both!

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

AUGUST 8, 2012

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. A MIT Sloan Management Review research report entitled “Social Business: What Are Companies Really Doing?”

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

MARCH 6, 2013

I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. What can you do that’s time and cost effective, and fun? The best way to prevent your brain from aging is to stimulate it with new learning, new activities. Step outside your field.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

MAY 9, 2011

As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. They may not know which is best so your online site has to do some convincing and comparing. Joe wants to be more effective in his work and in his life.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100