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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. If you create a simple 101 blog article, there’s a good chance it won’t be able to compete with the already-entrenched resources online that address the same subject.

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Top B2B Marketing Content and Resources of 2023

Launch Marketing

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. We hope this content will help you make 2024 your best year yet. We hope this content will help you make 2024 your best year yet.

Resources 134
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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Here’s an example: Awareness.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. Training methods include information transfer, modeling best practices, and sales practice with feedback. This is why coaching has always been considered best done immediately following the call.

B2B Sales 169
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers. To achieve that result, it is best to hire a website designer.

eCommerce 292