Marketing Insider Group

JULY 14, 2021

The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. When used effectively, they can increase opt-in rates by 85%. They can be. Quick Takeaways. Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Ranking Lead Scoring Leads 362

SmarkLabs

FEBRUARY 12, 2020

Webinars are one of the most efficient methods of content marketing out there. However, they’re really only effective when they’re engaging. Think about it— how many times have you tapped out ten minutes into a webinar because it was so… boring? . Webinars are a great lead generation tools. Before the webinar.

Webinar Metrics 64

Webinar Metrics Practices Best Practices Video Marketing 64

Litmus

MARCH 19, 2020

In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis. Didn’t have a chance to watch the webinar live?

Webinar Metrics 94

Webinar Metrics Email Marketing Practices Planning 94

Martech

MAY 4, 2022

” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. These activities serve the purpose of pinpointing accounts with a high potential to convert and developing more effective marketing strategies targeted toward them. Why it’s hot.

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Hubspot

FEBRUARY 24, 2021

Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. It's a win-win when done correctly, but not all webinars go smoothly. doesn't exactly make for the best experience for either side.

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

Envy

NOVEMBER 18, 2019

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. BrightTalk Has the Best Integration with HubSpot.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. Features of a High-Performing Email CTA (and Best Practices!) Features of a High-Performing Email CTA (and Best Practices!)

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Only B2B

APRIL 13, 2022

Here are some recommendations for a more effective appointment-setting strategy. Top 12 Recommendations for Effective Appointment Setting Calls in 2022. You must have a thorough understanding of your target audience in order to know what they would like or want. Recommendations for Effective Appointment Setting Calls in 2022.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from. At the end of the day, it’s easy to see how eCommerce personalization is effective.

eCommerce 110

eCommerce Personalization Examples Webinar Metrics 110

Optinmonster

NOVEMBER 9, 2021

But is this an effective strategy for your entire audience? Here’s one such exit popup example: You can do this by getting your visitor’s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer. Ok, so this is all well and good.

Examples 133

Examples Top of Funnel Eye-Tracking Intent 133

Optinmonster

JANUARY 18, 2024

In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy. For best results, build urgency to your offer. Another way to apply price anchoring is to place your best paid subscription plan between the free version and the highest-priced plan. That’ll most likely annoy them.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

The Point

FEBRUARY 28, 2020

Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. Short copy isn’t automatically more effective than longer copy.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? Exit intent popups are an effective way to capture leads and increase sales on your website. For example, you could create exit popups with: Discount codes and countdown timers to encourage shoppers to complete their purchase. AdamEnfroy.com.

Intent 95

Intent Top of Funnel Examples Conversion 95

Webbiquity

JANUARY 19, 2023

For example, employee recruitment is much like B2C marketing, even for B2B businesses. For example, B2C marketers often pursue a more emotional angle when creating campaigns while B2B marketers may use more logical and technical language, or business appeals in order to reach their markets effectively.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

SEPTEMBER 28, 2021

6 kinds of action words you should include in your content (with examples). Showing value and evoking emotion are two ways to use action words most effectively. In language not pulled straight from a sixth-grade grammar textbook: passive voice reverses the appropriate order of words in a sentence. Let’s get started! Opportunity.

Content Marketing 343

Content Marketing Lead Ranking Lead Scoring Content 343

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

Vision Edge Marketing

DECEMBER 13, 2022

The best place to start is to understand the purpose of a budget. Let’s compare and contrast sub-account budgeting versus outcome-based budgeting, and in particular, how outcome-based budgeting enables businesses to make the best choices when cost cuts are required. Perhaps even a third level, such as webinars, tradeshows, etc.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. ” As a marketer, you need to know exactly how well your strategies are working (or not) in order to find ways to improve and optimize. Pinpoint the KPIs.

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. What are the best times to post on TikTok? Users on average spend 23.5

Best Practices 108

Best Practices Social Media Work Management Education 108

Litmus

OCTOBER 3, 2022

Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration.

Design 94

Design Practices Best Practices CAN-SPAM 94

The ABM Agency

FEBRUARY 19, 2023

ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Martech

FEBRUARY 19, 2024

These solutions offer flexibility and empower B2B marketing teams to effectively coordinate individual workloads and team workflows. Examples of marketing work management solutions include Wrike, Asana and Monday.com. This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc.

Work Management 117

Work Management Marketing Management Resource Management Allocation 117

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. highlight to tweet).

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

Salesforce Marketing Cloud

FEBRUARY 21, 2022

Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer experience. From the Master Your Marketing webinar miniseries, get expert advice to help you grow. Welcome email best practices. Abandoned cart and abandoned browse email best practices. Watch it now.

Marketing AI 98

Marketing AI Email Marketing Practices Best Practices 98

Marketing Insider Group

JULY 14, 2020

Some of your customers may be used to making orders online but some might not. Let them know that your website is live and operational and that they don’t need to visit your physical store to get their orders processed. Buyers have asked for frequent updates on the order fulfillment. Move your communications online.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. If you’re not using marketing attribution or would like to increase the effectiveness of your marketing attribution model, keep reading.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

LeanData

SEPTEMBER 29, 2021

What we don’t know is if leads are being followed up with in a timely and effective manner. . Simply, manual processes kill efficiency and effectiveness. Perhaps the best way to present seamless integrations is to provide a very high-level overview of a couple of different processes that are part of our LeanData GTM motions. .

Efficiency 52

Efficiency Marketing Analytics Tools Work Management Marketing Management 52

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? View the recording If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! I’ll explain it through an example.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Ranking 52

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! B2B Lead Generation Strategy [Webinar Questions].

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Ranking 52

Choozle

JULY 29, 2021

In order to free yourself from spending unnecessary time teaching the basics, you’ll want to invest some time upfront to create on-demand learning content for your team. For example, content is customized differently for Account Manager training compared to a Technical Support Rep’s training. Tips to make it more effective!

Training 91

Training Advertising Agencies Wiki Advertisements 91

Zoominfo

MAY 1, 2023

In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. But these don’t tell the full story of campaign effectiveness. The more important part is what happens next.

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Zoominfo

AUGUST 26, 2021

The market segments that have been with you the longest may be growing in price sensitivity; you may need to switch to a more buy-ready market segment in order to maintain your cash flows. You can achieve the best outcomes when you keep the two in balance. Build the Best Team. If so, careful market research will be necessary.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Vidyard

DECEMBER 17, 2019

If you’re wondering how to create effective instructional videos—and how to capitalize on them for sales and marketing purposes—you’ve come to the right place. Below, we’ve written an extensive guide to creating the best how-to videos. Presentations or Webinar Videos 3. What Are Some of the Best How-To Videos?

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 84

Landing Pages Best Practices Eye-Tracking Pricing 84