Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. It’s worth remembering that this doesn’t necessarily always mean the biggest; being the ‘best-in-class’ often means different things in different industries. For example, they might be lowering their prices to incentivise more sales.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Tomorrow People

APRIL 27, 2022

This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. This kind of truism may seem obvious, but consider its effects on the industry. In order to get a fuller and more accurate picture, it should come from a wide variety of sources.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Tomorrow People

MARCH 8, 2021

A strong, strategic brief is vital for effective content. Whether you’re working on a helpful how-to video series, a new online hub to launch a product, or a PDF guide to your range, you’ll need to create a strong, strategic brief in order to achieve the best outcome. For example, word count, video length, image size, and so on.

Planning 177

Planning Content Marketing Allocation Content 177

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. Not doing so increases the risk of developing a GTM strategy that’s too generic to be effective. In order to successfully enter a market, you must find a gap and fill it.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. Not doing so increases the risk of developing a GTM strategy that’s too generic to be effective. What types of content and topics perform best? See above for an example.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

FEBRUARY 8, 2022

Positioning is already essential for most businesses – after all, when customers are looking to purchase something, they are always looking for the ‘best fit’ for them at that moment. However, it’s especially important that SaaS companies position their products effectively. Otherwise, your positioning may not be as effective.

Positioning 177

Positioning Product Tips Segmentation 177

Tomorrow People

NOVEMBER 6, 2020

And which brands are demonstrating best practice? Order confirmation emails Analysis of Black Friday 2019 shows that open rates of order confirmation emails touched a whopping 60%. That’s because shoppers want to check that their order has been received and is being processed correctly. So we’re going to do the same.

Personalization 159

Personalization Click Rate eCommerce Customer Satisfaction 159