The Point

FEBRUARY 28, 2020

Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. Short copy isn’t automatically more effective than longer copy.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

The Point

DECEMBER 11, 2018

How can ABM best coexist with a more traditional funnel-based demand generation model? For example, in the very early stages of an ABM campaign, success is best measured by Account-Based Awareness and Account Engagement. Can you execute ABM effectively without technology? Thinking that ABM is a 60-day initiative.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. For example, it’s likely that trade show leads require a different response and follow-up than do say, referrals from partners. What is the range of products in which a prospective customer could express interest?

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) In a similar vein, many companies fail to standardize or normalize data fields – job function is a prime example – that are necessary in order for segmentation to take place.).

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

MARCH 20, 2012

In order for a prospect or customer to register for your event, it’s critical that your email invitation convince him/her that the benefits of attending the Webinar make the investment in time worthwhile. what are some real-life examples of initiatives that have been successful in using this approach?

Webinar Metrics 100

Webinar Metrics Product Marketing Management Transparency 100

The Point

MAY 18, 2011

To answer these questions, I sat down recently with messaging expert Michael Cannon to get his insight on how companies can improve results from programs like inbound marketing, demand generation, and lead nurturing by creating more effective marketing content. of the best-seller, “ Create the Business Breakthrough You Want.&#. (HS)

Demand Generation Agencies 100

Demand Generation Agencies Conversion Paid Search Agency Deliverability 100

The Point

OCTOBER 14, 2010

Consider providing reps the ability to assign prospects to specific lead nurturing tracks (for example, a vertical track) and override what the system decides is “best” for that lead based on demographic and behavioral criteria. in order to track the effectiveness of different promotional vehicles. Really?).

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100