KoMarketing Associates

AUGUST 19, 2020

This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available. Find What Elements Work Best. With Optimize, users can alter different elements on a landing page, test them, and find the combination that leads to the best results.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

SEPTEMBER 27, 2012

in order to reach an intended audience. Their most effective digital marketing channel is email.”. Example: “Marketers are certainly using social media strategies to target customers effectively and efficiently.” It’s not just that Content Is King. Content also requires a so-called “Queen” (e.g., Their vs. They’re.

Effectiveness 120

Effectiveness Eye-Tracking Content Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 28, 2017

There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. Find What Elements Work Best. Choose an element and stick with it for a few days to find it’s overall effect. Linking Optimize with Analytics.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

MAY 30, 2018

Generally speaking, these lists help organize specific target audiences in order to better focus tactics and digital marketing objectives. Focusing on these lists allows B2B marketers to better demonstrate the effectiveness Twitter activity has with specific sales-oriented profiles. Targeted Advertising.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

MAY 24, 2017

In a blog post I previously wrote , I indicated that while it is possible to slightly improve this percentage through higher quality content, Facebook Advertising offers more effective ways to improve post viability, for a price of course. It’s hard to effectively boost one. Find the best time to boost a post.

Facebook 172

Facebook Tips Advertisements Advertising 172

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. Our best prospects generally start as non-paid subscribers. For CabinetM, at our stage of development, expanding our pipeline is our top priority.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

FEBRUARY 15, 2018

Even though marketing automation can be an effective way to reach more customers faster, there are some times where it doesn’t make sense and can actually cause a poor customer experience. At best, you’ll get ignored, but at worst, you’ll make people mad and they won’t want anything to do with you.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

OCTOBER 15, 2019

B2B companies often use longer copy in their social media updates in order to explain their product or service thoroughly. Another simple and effective tactic to consider when writing ad copy, is writing to the different target audiences. One of the best things about LinkedIn is it’s targeting capabilities. Perfect the Copy.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. The image below is an example of a featured snippet: What are Google Featured Snippets? Google Featured Snippets: SEO Best Practices.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. Marketing leaders must consider the needs within their organization that require attention and where social media fits best.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

APRIL 9, 2019

But here’s just one example : 58% of marketers said their top priority was lead quality. organize your keywords into ad groups more effectively. In the example below, New York state looks like it’s a rich opportunity to target. SpyFu, for example, can give you great ideas for your negative keyword lists.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JUNE 16, 2015

By using callouts to create interest and recognition to upcoming trade shows or engagements, you are effectively advertising it across all of your keywords and campaigns, and have potentially informed a much greater percentage of potential seekers. Example Callout: Find Us At EXAMPLE CONFERENCE Booth 24.

Advertisements 120

Advertisements Advertising Ads CTR 120

KoMarketing Associates

AUGUST 28, 2018

In order to do this, B2B marketers must assess the search engine results for strategic keyword targets, in order to define the content marketing objectives present in these results. ”, best practice pages, definitions, or lists of examples? A Keyword-Based, B2B Buyer Journey Mapping Example.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

AUGUST 30, 2018

According to research from the Content Marketing Institute , an estimated 91 percent of B2B businesses are leveraging some form of content marketing – and 60 percent viewed blogging efforts as the most effective content marketing channel. Take the image above for example. Google Search Console. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

DECEMBER 29, 2015

Ryan’s second post on this list includes ten marketing trends from 2015 that content marketers should consider, in order to remain relevant in the ever evolving and competitive online marketing space. What Were The Most Effective B2B Marketing Tactics of 2015? 10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

JULY 6, 2016

Since the description lines are consolidated you don’t have to do anymore word order gymnastics to get your longer words to fit towards the end of the first line of description text. The example below shows you how much more emphasis and real estate the header takes up in expanded text ads. One Size Fits All Ad Formats.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

KoMarketing Associates

JULY 12, 2016

In the “Essential Framework for Optimizing Marketing Performance” report published by Allocadia, research shows that the most optimized marketing teams come from organizations that have best-in-class talent, data, and technology. When doing this effectively, CMOs enable their staff to be more effective in market.

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

MARCH 28, 2017

But that’s not always the case, even with the best laid-out content marketing strategy. As I’ve written previously, content marketing development must involve setting strategic goals in order to be successful. But it doesn’t always have to be as formal as that.

Content Marketing 120

Content Marketing Paid Search Agency Content Advertising Agencies 120

KoMarketing Associates

APRIL 22, 2015

In a blog post I wrote last year , I indicated that while it is possible to slightly improve this percentage through higher quality content, Facebook Advertising offers more effective ways to improve post viability, for a price of course. In this post, I am going to go over five tips to maximize the effectiveness of boost posts on Facebook.

Facebook 120

Facebook Tips High Quality Lead Paid Search Agency 120

KoMarketing Associates

AUGUST 7, 2018

We can’t tell you which big ideas are the best things to test for you. The classic example of this, of course, is Apple. The best way to solve this is to get a front-row seat to how your audience experiences your marketing. And here’s the best news: You don’t need a lot of test sessions. Of course not. email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

OCTOBER 25, 2016

With that said, this post will focus on how B2B marketers can implement effective top-of-funnel SEO strategies to reach an untapped audience. Although the searcher has recognized that they have a problem, they are still looking for advice about how to best address it. Example Search Queries. See the de-branded example above.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

FEBRUARY 18, 2016

Take lead generation, for example. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? you need for it to align with the subject matter of your blog post to have the best chance at conversion. There is no one answer.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

MAY 26, 2016

Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning. Link building done on its own is not nearly as effective as it can be when incorporating social media efforts. The sales funnel is much more intricate and the buying process is more time consuming than B2C.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

FEBRUARY 3, 2014

Product Listing Ads (PLAs), for example, highlight specific products and require the advertiser to connect a Google Merchant and AdWords account in order to create a new campaign. For example, the ads themselves are more visual and, while are easier to set up, they require more maintenance in order to stay competitive with pricing.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JUNE 1, 2017

Brands are naturally interested in vertical and 360° because there’s a halo effect in being involved with new types of media. Video completion rates can be interesting, but ultimately the best KPI is sales.”. ” What methods, aside from video, are marketers turning to in order to get their clients’ brand message across? “We

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

KoMarketing Associates

AUGUST 11, 2015

So what is the best way to report on the day to day activities of a paid search campaign, allowing advertisers to get a better picture or understanding of the value behind their paid search statistics? What is the Best Way to Present This Metric? For example, are more consumer oriented advertising entering the space?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

DECEMBER 22, 2016

That said, there are a number of best practices to keep in mind when developing effective content marketing programs. In other words, you need to know how your existing content is performing in order to identify in any gaps, areas of opportunity, etc. Let’s have a look: What Is Content Marketing Development? on your blog.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. For example, to generate maximum visibility around a timely or seasonal blog post, look at Google Trends to determine when the topic is most searched for.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

SEPTEMBER 29, 2017

Jen Rubio uses Away , a travel lifestyle company, as an example of this. Content marketing is certainly one of the most effective tactics in doing this, as B2B marketers can provide customers and potential customers with extremely valuable and engaging content to keep them coming back. People are hard to hate close up. Then, fix it.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

MAY 11, 2017

For example, when people search for Nike, they can get to know much important information around this brand within one second ( see image below ). A Baidu PPC account is also free to open, but in order to start running ads, businesses need to make a minimum down payment as ￥6,000 (around $900) if located in China. Setting: Targeting.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

OCTOBER 23, 2018

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. The example above is extreme, but it illustrates the point: Faster pages convert better and pages that convert better are faster to test.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

MARCH 26, 2015

Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. Bear with me here.). background).

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

JULY 27, 2016

Baidu claims that it is the best Chinese search not only because they know Chinese better, but also because they know Chinese audiences better. A Baidu company profile explains the technology this way, “Just to cite one example, we believe there are at least 38 ways of saying “I” in the Chinese language. Unique Features.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

JULY 24, 2018

I think even the most skeptical of us would be partial to testing a two-step form with an example like that. Gated content” may generate leads, but sometimes you have to remove the gate in order to let people see how good the content is. Interactive tools often work best if they have an ungated part, too. How GDPR affects forms.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

SEPTEMBER 1, 2015

Session Date : Tuesday, September 29 th 10:45am EST. Session Overview : Truly effective keyword research goes beyond the numbers game of targeting frequently searched terms. Learn from real life examples and the tools that can help content marketers succeed. Content must be good in order to succeed and it must tell a story.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

KoMarketing Associates

OCTOBER 17, 2017

From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” Next, you should consider the title of the white paper. A call to action.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

SEPTEMBER 29, 2016

Take the search engine optimization Wikipedia page for example. As I’ve mentioned in a previous post , SEO requires planning, strategic execution of different tactics, and continuous analysis in order to be fully beneficial. All in all, Wikipedia is NOT the best place to learn about new topics. What’s missing? Final Thoughts.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120