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Face-to-Face Selling Is Still Effective

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While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. Oxford Economics studied the effectiveness of virtual meetings (phone, video, chat, etc.)

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How Marketing Can Help Companies Thrive in Challenging Economic Times

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There is a word in Dutch for this kind of effect: averechts. Numerous studies have shown that this behavior, though common, has the opposite effect of what CEOs intend. Face-to-face trade shows are mostly canceled or delayed during the pandemic, for example.