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5 Ways To Battle Increasing Pressure on Marketing

Crimson Marketing

For example, in a survey of CEOs, close to three out of four agreed with the following statement: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.” ” For example, “at Google, lead times for new products are continually shrinking.

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How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

When they finally arrive at the point of purchase, they have often made up their minds and see your sales team merely as a means to accept their order. Example 1: Social Media Listening. Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps.

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