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10 Simple SEO Basics for Better Rankings

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In the example below, the page title is “What is marketing automation?” We love this example from the Content Marketing Institute. Page title: Don’t Make SEO the Reason for Your Content Marketing Meta Description: SEO isn’t the best grounding for a new content marketing program. Here’s what you should think about instead.

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Marketing Automation for B2B: Building Effective Strategies

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It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) It’s common for B2C and B2B companies to create personas to more effectively target various audiences and capture their attention.

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The Medium is the Message: Best Practices Guide to SMS Marketing

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Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. For example, say you provide B2B products and services.

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Marketing Automation Migration: Switching Platforms Made Easy

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Gather all relevant assets that need to migrate in order to continue your existing nurture programs. From ebook PDFs to logos, icons, and even stock images, one of the best ways to ensure a smooth migration to your new marketing automation platform is to make sure you inventory and organize all of it. Gather media assets and images.

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How to Align Sales and Marketing on Strategy

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Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. And your sales and marketing team should consider your buyer personas their best imaginary friends. Industry, size, revenue—these are all quantitative data points that can inform your ICP.